2017 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Production Company Location Award
D01 Social Video
#DIGITALFASTING
DU (EMIRATES INTEGRATED TELECOMMUNICATIONS COMPANY) / TELECOMMUNICATION
LEO BURNETT DUBAI UNITED ARAB EMIRATES
H01 Integrated Multi-Platform Campaign (Online & Offline)
#POSTWISELY
DU (EMIRATES INTEGRATED TELECOMMUNICATIONS COMPANY) / TELECOMMUNICATION
LEO BURNETT DUBAI UNITED ARAB EMIRATES STINK London UNITED KINGDOM
Grand Prix
D01 Social Video
#POSTWISELY
DU (EMIRATES INTEGRATED TELECOMMUNICATIONS COMPANY) / TELECOMMUNICATION
LEO BURNETT DUBAI UNITED ARAB EMIRATES STINK London UNITED KINGDOM
Silver
E02 Social Purpose
#POSTWISELY
DU (EMIRATES INTEGRATED TELECOMMUNICATIONS COMPANY) / TELECOMMUNICATION
LEO BURNETT DUBAI UNITED ARAB EMIRATES STINK London UNITED KINGDOM
Silver
E04 Influencer / Talent
#SAVEYOURFLAVOUR
MARS / GALAXY NEW FLAVOUR LAUNCH
IMPACT BBDO Dubai UNITED ARAB EMIRATES JOY FILMS Dubai UNITED ARAB EMIRATES
E05 Co-Creation & User Generated Content
A FLAKE FASHION FAIRYTALE
MONDELÉZ INTERNATIONAL / FLAKE CHOCOLATE BAR
MEDIAVEST|SPARK Dubai UNITED ARAB EMIRATES
G02 Branded Tech Offline
A PRICELESS DELIVERY
MASTERCARD / PRICELESS CAUSES
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB Dubai UNITED ARAB EMIRATES
I01 User Experience (UX)
A PRICELESS DELIVERY
MASTERCARD / PRICELESS CAUSES
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB Dubai UNITED ARAB EMIRATES
D02 Interactive Video
ALAWWAL BANK - SHIFT TO A BETTER FUTURE - INTERACTIVE FILM
ALAWWAL BANK / BANKING
4129GREY Istanbul TURKEY
I03 Storytelling
ALAWWAL BANK - SHIFT TO A BETTER FUTURE - INTERACTIVE FILM
ALAWWAL BANK / BANKING
4129GREY Istanbul TURKEY
C01 Online Ad
ALAWWAL BANK - SHIFT TO A BETTER FUTURE - MASTHEAD
ALAWWAL BANK / BANKING
4129GREY Istanbul TURKEY
B02 Microsites
ALAWWAL BANK - SHIFT TO A BETTER FUTURE - MICROSITE
ALAWWAL BANK / BANKING
4129GREY Istanbul TURKEY
D01 Social Video
ALAWWAL BANK - SHIFT TO A BETTER FUTURE – MICROSITE/FILM
ALAWWAL BANK / BANKING
4129GREY Istanbul TURKEY PLUS YAPIM Istanbul TURKEY
A05 Financial & Business Products & Services, Commercial Public Services
ALAWWAL BANK - SHIFT TO A BETTER FUTURE – MICROSITE/INTERACTIVE FILM
ALAWWAL BANK / BANKING
4129GREY Istanbul TURKEY
C01 Online Ad
ALAWWAL BANK - SHIFT TO A BETTER FUTURE - MOBILE 360° VIDEO
ALAWWAL BANK / BANKING
4129GREY Istanbul TURKEY PLUS YAPIM Istanbul TURKEY
I04 Innovative Use of Technology
ALAWWAL BANK - SHIFT TO A BETTER FUTURE - MOBILE 360° VIDEO
ALAWWAL BANK / BANKING
4129GREY Istanbul TURKEY PLUS YAPIM Istanbul TURKEY
H01 Integrated Multi-Platform Campaign (Online & Offline)
ALAWWAL BANK - SHIFT TO A BETTER FUTURE CAMPAIGN
ALAWWAL BANK / BANKING
4129GREY Istanbul TURKEY
B01 Websites
ALAWWAL BANK - WEBSITE
ALAWWAL BANK / BANKING
4129GREY Istanbul TURKEY
D01 Social Video
Arab women speak their heart
UNILEVER / BROOKE BOND RED LABEL
WUNDERMAN DUBAI UNITED ARAB EMIRATES MMTTV PRODUCTIONS Amsterdam / FLICKER SHOW PRODUCTIONS Dubai THE NETHERLANDS / UNITED ARAB EMIRATES
E02 Social Purpose
Arab women speak their heart
UNILEVER / BROOKE BOND RED LABEL
WUNDERMAN DUBAI UNITED ARAB EMIRATES MMTTV PRODUCTIONS Amsterdam / FLICKER SHOW PRODUCTIONS Dubai THE NETHERLANDS / UNITED ARAB EMIRATES
H01 Integrated Multi-Platform Campaign (Online & Offline)
Arab women speak their heart
UNILEVER / BROOKE BOND RED LABEL
WUNDERMAN DUBAI UNITED ARAB EMIRATES MMTTV PRODUCTIONS Amsterdam / FLICKER SHOW PRODUCTIONS Dubai THE NETHERLANDS / UNITED ARAB EMIRATES
D01 Social Video
BABY WHISPERER
KING HUSSEIN CANCER FOUNDATION / AWARENESS CAMPAIGN
MEMAC OGILVY ADVIZE Amman JORDAN
A06 Charities, Public Health & Safety, Public Awareness Messages
BALD FOR YOU
MURR TELEVISION / BREAST CANCER AWARENESS MONTH
FP7/BEY Beirut LEBANON FP7/BEY Beirut LEBANON
H01 Integrated Multi-Platform Campaign (Online & Offline)
BALD FOR YOU
MURR TELEVISION / BREAST CANCER AWARENESS MONTH
FP7/BEY Beirut LEBANON FP7/BEY Beirut LEBANON
E02 Social Purpose
BALD FOR YOU
MURR TELEVISION / BREAST CANCER AWARENESS MONTH
FP7/BEY Beirut LEBANON FP7/BEY Beirut LEBANON
D04 Other Video
BAUME ET MERCIER CAPTURES CHINESE TOURISTS
BAUME ET MERCIER / CHINESE TARGETING
BLUE 449 Dubai UNITED ARAB EMIRATES
D01 Social Video
BOND OF SWEETNESS
UNILEVER / DAIRY PRODUCT
AA FILMS Karachi PAKISTAN AA FILMS Karachi PAKISTAN
I03 Storytelling
BOND OF SWEETNESS
UNILEVER / DAIRY PRODUCT
AA FILMS Karachi PAKISTAN AA FILMS Karachi PAKISTAN
D04 Other Video
BOND OF SWEETNESS
UNILEVER / DAIRY PRODUCT
AA FILMS Karachi PAKISTAN AA FILMS Karachi PAKISTAN
C01 Online Ad
BOOST X
ADIDAS / RUNNING SHOES
CARAT LEBANON Beirut LEBANON
D01 Social Video
CAREEM 'SLINGSHOT' LAUNCH
CAREEM / CAR BOOKING APP
MISFITS Dubai UNITED ARAB EMIRATES MONTAGE PRODUCTIONS Dubai UNITED ARAB EMIRATES
Short List
E03 Innovative Use of Social or Community
CARX
CHEVROLET / THE 2017 MALIBU LTZ
COMMONWEALTH Dubai UNITED ARAB EMIRATES
H01 Integrated Multi-Platform Campaign (Online & Offline)
CHAMPION'S HIJACK
GO SPORT / GO SPORT RETAIL STORES
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
C01 Online Ad
CHAMPION'S HIJACK
GO SPORT / GO SPORT RETAIL STORES
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Bronze
I03 Storytelling
CHICLETS LIVE EPISODES
MONDELÉZ / CHICLETS
J. WALTER THOMPSON CAIRO EGYPT J. WALTER THOMPSON CAIRO EGYPT
I04 Innovative Use of Technology
CHICLETS LIVE EPISODES
MONDELÉZ / CHICLETS
J. WALTER THOMPSON CAIRO EGYPT J. WALTER THOMPSON CAIRO EGYPT
H01 Integrated Multi-Platform Campaign (Online & Offline)
CHICLETS LIVE EPISODES
MONDELÉZ / CHICLETS
J. WALTER THOMPSON CAIRO EGYPT J. WALTER THOMPSON CAIRO EGYPT
E04 Influencer / Talent
CLEAN & CLEAR #SEETHEREALME - TEEN GIRLS CO-WRITE A POP ANTHEM
JOHNSON & JOHNSON / CLEAN & CLEAR
J3 MENA Dubai UNITED ARAB EMIRATES SONY MUSIC ENTERTAINMENT Dubai UNITED ARAB EMIRATES
E05 Co-Creation & User Generated Content
CLEAN & CLEAR #SEETHEREALME - TEEN GIRLS CO-WRITE A POP ANTHEM
JOHNSON & JOHNSON / CLEAN & CLEAR
J3 MENA Dubai UNITED ARAB EMIRATES SONY MUSIC ENTERTAINMENT Dubai UNITED ARAB EMIRATES
D01 Social Video
CUP HALF FULL
UNILEVER MASHREK / LIPTON TEA
PIMO Beirut LEBANON ECSTASY LABS Beirut LEBANON
CUT IT SHORT
SAMSUNG / E-COMMERCE WEBSITE
LEO BURNETT JORDAN Amman JORDAN FLUID PRODUCTIONS Amman JORDAN
D02 Interactive Video
DIABETES CAMPAIGN
MINISTRY OF HEALTH IN SAUDI ARABIA / HEALTH AWARENESS
MINISTRY OF HEALTH SAUDI ARABIA SAUDI ARABIA 77 MEDIA Jeddah SAUDI ARABIA
E02 Social Purpose
DIABETES CAMPAIGN
MINISTRY OF HEALTH IN SAUDI ARABIA / HEALTH AWARENESS
MINISTRY OF HEALTH SAUDI ARABIA SAUDI ARABIA 77 MEDIA Jeddah SAUDI ARABIA
E05 Co-Creation & User Generated Content
DRIVE THRU MADE FUN
MC DONALD'S / DRIVE THRU SERVICE
LEO BURNETT Riyadh SAUDI ARABIA
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
DRIVE THRU MADE FUN
MC DONALD'S / DRIVE THRU SERVICE
LEO BURNETT Riyadh SAUDI ARABIA
E01 Social Consumer or B2B
DRIVE THRU MADE FUN
MC DONALD'S / DRIVE THRU SERVICE
LEO BURNETT Riyadh SAUDI ARABIA
D01 Social Video
ENSA JOURA
MTV / PUBLIC AWARENESS CAMPAIGN
TBWA\RAAD Beirut LEBANON CITY FILMS Beirut LEBANON
E02 Social Purpose
ENSA JOURA
MTV / PUBLIC AWARENESS CAMPAIGN
TBWA\RAAD Beirut LEBANON CITY FILMS Beirut LEBANON
E05 Co-Creation & User Generated Content
FANS COME FIRST
VODAFONE / TELECOMMUNICATION
J. WALTER THOMPSON CAIRO EGYPT MAGIC BEANS PRODUCTIONS Cairo EGYPT
Short List
H01 Integrated Multi-Platform Campaign (Online & Offline)
FANS COME FIRST
VODAFONE / TELECOMMUNICATION
J. WALTER THOMPSON CAIRO EGYPT MAGIC BEANS PRODUCTIONS Cairo EGYPT