2017 Winners & Shortlists

Title Brand Product / Service Entrant Company Country Production Company Country Award
A01 Food
CAN YOU GET HOME BEFORE YOUR ZESPRI KIWIFRUIT?
ZESPRI KIWIFRUIT / ZESPRI GREEN & SUNGOLD KIWIS
BLUE BARRACUDA DUBAI UNITED ARAB EMIRATES MONTAGE PRODUCTIONS Dubai UNITED ARAB EMIRATES
Grand Prix
ZESPRI KIWI AND THE MASTER OF SPOONS
ZESPRI KIWIFRUIT / ZESPRI GREEN & SUNGOLD KIWIS
BLUE BARRACUDA DUBAI UNITED ARAB EMIRATES MONTAGE PRODUCTIONS Dubai UNITED ARAB EMIRATES
Grand Prix
WHEN A ZESPRI KIWI MEETS A FAN
ZESPRI KIWIFRUIT / ZESPRI GREEN & SUNGOLD KIWIS
BLUE BARRACUDA DUBAI UNITED ARAB EMIRATES MONTAGE PRODUCTIONS Dubai UNITED ARAB EMIRATES
Grand Prix
A02 Drinks
ALMARAI TREATS DRINK
BEYTI IDJ / FLAVOURED MILK DRINK
LOOK ADVERTISING COMPANY Cairo EGYPT LOOK ADVERTISING COMPANY Cairo EGYPT
Bronze
A04 Durable Consumer Goods
GYM
TECNO MOBILE / MOBILE PHONE
IMPACT BBDO Cairo EGYPT RHINO PRODUCTIONS Cairo EGYPT
Bronze
PARK
TECNO MOBILE / MOBILE PHONE
IMPACT BBDO Cairo EGYPT RHINO PRODUCTIONS Cairo EGYPT
Bronze
A06 Retail, e-Commerce, Restaurants & Fast Food Chains
INTENSE
KFC / KFC FIRECRACKER CHICKEN
IMPACT BBDO Dubai UNITED ARAB EMIRATES UNEXPECTED Stuttgart GERMANY
Short List
MISH MISH
KFC / KFC CRUNCHER
IMPACT BBDO Dubai UNITED ARAB EMIRATES GOOD PEOPLE Beirut LEBANON
Short List
A07 Travel, Transport & Leisure
YOGA RETREAT
EMIRATES GROUP / DNATA TRAVEL
TBWA\RAAD Dubai UNITED ARAB EMIRATES GOOD PEOPLE Beirut LEBANON
Silver
ROLAND GARROS
EMIRATES GROUP / DNATA TRAVEL
TBWA\RAAD Dubai UNITED ARAB EMIRATES GOOD PEOPLE Beirut LEBANON
Silver
OKTOBERFEST
EMIRATES GROUP / DNATA TRAVEL
TBWA\RAAD Dubai UNITED ARAB EMIRATES GOOD PEOPLE Beirut LEBANON
Silver
MUSEUM
EMIRATES GROUP / DNATA TRAVEL
TBWA\RAAD Dubai UNITED ARAB EMIRATES GOOD PEOPLE Beirut LEBANON
Silver
A11 Commercial Public Services
HOME
VODAFONE QATAR / OFFICE
MEMAC OGILVY & MATHER Doha QATAR GOOD PEOPLE Beirut LEBANON
Short List
BURGLARY
DU (EMIRATES INTEGRATED TELECOMMUNICATIONS COMPANY) / TELECOMMUNICATION
LEO BURNETT DUBAI UNITED ARAB EMIRATES STINK London UNITED KINGDOM
Silver
MURDER
DU (EMIRATES INTEGRATED TELECOMMUNICATIONS COMPANY) / TELECOMMUNICATION
LEO BURNETT DUBAI UNITED ARAB EMIRATES STINK London UNITED KINGDOM
Silver
THE MAN SITTING NEXT TO YOU
DU DUBAI / TELECOMMUNICATION
LEO BURNETT DUBAI UNITED ARAB EMIRATES GOOD PEOPLE Beirut LEBANON
Bronze
A14 Public Sector & Awareness Messages
FIX OUR ROADS
MTV / CALL TO ACTION AIMED AT POLITICIANS
TBWA\RAAD Beirut LEBANON CITY FILMS Beirut LEBANON
Bronze
A15 Charities & Appeals
THE COVER
ORMAN CHARITY ASSOCIATION / CHARITY DONATIONS
TNA Cairo EGYPT TNP Giza EGYPT
Short List
CCTV
ORMAN CHARITY ASSOCIATION / CHARITY DONATIONS
TNA Cairo EGYPT TNP Giza EGYPT
Bronze
B01 Fast Moving Consumer Goods
THE WARNING
MARS / SNICKERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES GOOD PEOPLE Beirut LEBANON
Short List
B02 Durable Consumer Goods, including Cars
FASHION BONDING
MAX FASHION / FASHION RETAIL
LEO BURNETT DUBAI UNITED ARAB EMIRATES MILKSHAKE MEDIA Dubai UNITED ARAB EMIRATES
Short List
B03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
LIES
CENTREPOINT / RETAIL STORE
IMPACT BBDO Dubai UNITED ARAB EMIRATES GOOD PEOPLE Beirut LEBANON
Gold
SABOTAGE
CENTREPOINT / RETAIL STORE
IMPACT BBDO Dubai UNITED ARAB EMIRATES GOOD PEOPLE Beirut LEBANON
Gold
B04 Media & Publications
VIEW POINT
SAMSUNG GULF ELECTRONICS / CORPORATE IMAGE
CHEIL MENA Dubai UNITED ARAB EMIRATES GOOD PEOPLE Beirut LEBANON
Bronze
TO THE RESCUE
SAMSUNG GULF ELECTRONICS / CORPORATE IMAGE
CHEIL MENA Dubai UNITED ARAB EMIRATES GOOD PEOPLE Beirut LEBANON
Short List
LOVE AT FIRST SIGHT
SAMSUNG GULF ELECTRONICS / CORPORATE IMAGE
CHEIL MENA Dubai UNITED ARAB EMIRATES GOOD PEOPLE Beirut LEBANON
Short List
UNDER-14 HANDBALL
MADA MASR / PUBLICATION
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES DEJAVU Dubai UNITED ARAB EMIRATES
Bronze
B05 Financial & Business Products & Services, Commercial Public Services
I RECOMMEND MOM
HSBC / CSR
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES SPACEPLUM Fujairah UNITED ARAB EMIRATES
Short List
PERFUME
VISA / VISA PREPAID GIFT CARDS
IMPACT BBDO Dubai UNITED ARAB EMIRATES IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
I HAVE NOTHING SPECIAL
VISA / VISA
IMPACT BBDO Dubai UNITED ARAB EMIRATES IMPACT BBDO Dubai UNITED ARAB EMIRATES
Bronze
SO STRANGE
VISA / VISA
IMPACT BBDO Dubai UNITED ARAB EMIRATES IMPACT BBDO Dubai UNITED ARAB EMIRATES
Bronze
THE LAST ICE BUCKET CHALLENGE
CONNECT / CONNECT INTERNET PROVIDER
TBWA\RAAD Dubai UNITED ARAB EMIRATES FOCUS FILMS Beirut LEBANON
Silver
THE LAST HARLEM SHAKE
CONNECT / CONNECT INTERNET PROVIDER
TBWA\RAAD Dubai UNITED ARAB EMIRATES FOCUS FILMS Beirut LEBANON
Silver
B06 Charities, Public Health & Safety, Public Awareness Messages
INTERVIEW WITH AN UNDERTAKER
BRAVE HEART FUND / AWARENESS / CALL FOR DONATION
IMPACT BBDO Beirut LEBANON WONDERFUL PRODUCTIONS Beirut LEBANON
Silver
C01 Viral Film
FLAWLESSNESS
ENTI.MA / FASHION AND LIFESTYLE ONLINE MAGAZINE
J. WALTER THOMPSON Casablanca MOROCCO J. WALTER THOMPSON Casablanca MOROCCO
Short List
THE SEA CEMETERY
SUPPORT TO LIFE / SOCIAL RESPONSIBILITY
TBWA\ISTANBUL TURKEY JAGUAR PROJECTS Istanbul TURKEY
Short List