2017 Winners & Shortlists

Title Brand Product / Service Entrant Company Country Production Company Country Award
C02 Branded Content & Entertainment Film
YOUR JERSEY. YOUR FLAG.
COCA-COLA / COKE RED
FP7/CAI Cairo EGYPT FP7/CAI Cairo EGYPT
A09 Financial Products & Services
THIS IS NOT A PIECE OF CAKE
HSBC / HSBC'S 70TH ANNIVERSARY
MINDSHARE DUBAI UNITED ARAB EMIRATES BOOMTOWN PRODUCTIONS Dubai UNITED ARAB EMIRATES
A02 Drinks
THE TEA PROFESSIONALS
UNILEVER / LIPTON
KAIRO Cairo EGYPT THE PRODUCERS Giza / MONKEYS PRODUCTION HOUSE Cairo EGYPT
C01 Viral Film
THE LINE-UP SONG
COCA-COLA / COKE RED
FP7/CAI Cairo EGYPT FP7/CAI Cairo EGYPT
A01 Food
THE BUREAU
LABANITA / LABANITA YOGURT FMCG
FP7/CAI Cairo EGYPT FP7/CAI Cairo EGYPT
B01 Fast Moving Consumer Goods
COFFEEMATE - NEWLY WEDS LV
NESTLÉ MIDDLE EAST FZ / COFFEEMATE NON DAIRY CREAMER
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES DEJAVU Dubai UNITED ARAB EMIRATES
B06 Charities, Public Health & Safety, Public Awareness Messages
NILOOFAR'S STORY
EMIRATES NBD / FINANCIAL SERVICES
GYRO Dubai UNITED ARAB EMIRATES GYRO Dubai UNITED ARAB EMIRATES
A07 Travel, Transport & Leisure
YOUR EXTRAORDINARY STORY
ABU DHABI TOURISM AND CULTURE AUTHORITY / DESTINATION ABU DHABI
M&C SAATCHI Abu Dhabi UNITED ARAB EMIRATES BOOMTOWN PRODUCTIONS Dubai UNITED ARAB EMIRATES
A06 Retail, e-Commerce, Restaurants & Fast Food Chains
RACHEL'S HOME
ALDAR / PROPERTY DEVELOPMENT
M&C SAATCHI Abu Dhabi UNITED ARAB EMIRATES BOOMTOWN PRODUCTIONS Dubai UNITED ARAB EMIRATES
C03 Screens & Events
YOUR EXTRAORDINARY STORY
ABU DHABI TOURISM AND CULTURE AUTHORITY / DESTINATION ABU DHABI
M&C SAATCHI Abu Dhabi UNITED ARAB EMIRATES BOOMTOWN PRODUCTIONS Dubai UNITED ARAB EMIRATES
A11 Commercial Public Services
KNOW YOUR OFFER
ZAIN IRAQ / TELECOMMUNICATIONS
J. WALTER THOMPSON BEIRUT LEBANON
A15 Charities & Appeals
57357 CHILDREN'S HOSPITAL (HATS OFF)
57357 CHILDREN'S CANCER HOSPITAL / CANCER DONATIONS
EPIC ADVERTISING Giza EGYPT KEY FILM Cairo EGYPT
A05 Cars & Automotive Products & Services
CITY VS DESERT
NISSAN / NISSAN PATROL
TBWA\RAAD Dubai UNITED ARAB EMIRATES CITY FILMS Beirut / AMBASSADORS Amsterdam LEBANON / THE NETHERLANDS
B05 Financial & Business Products & Services, Commercial Public Services
ALAWWAL BANK - SHIFT TO A BETTER FUTURE – MICROSITE/ONLINE FILM
ALAWWAL BANK / BANKING
4129GREY Istanbul TURKEY PLUS YAPIM Istanbul TURKEY
A10 Business Products & Services
ES'HAILSAT TVC
ES'HAILSAT/QATAR SATELLITE COMPANY / ES'HAILSAT/QATAR SATELLITE COMPANY
RESOLUTION FILMS Doha QATAR RESOLUTION FILMS Doha QATAR
A12 Corporate Image & Sponsorship
DALLAH ALBARAKA – READY FOR THE FUTURE
DALLAH ALBARAKA HOLDING COMPANY / CORPORATE / NATIONAL DAY
FOCUSADVERTISING Jeddah SAUDI ARABIA BOOMTOWN PRODUCTIONS Dubai UNITED ARAB EMIRATES
B03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
OPERA PIGEON
EMAAR / PROPERTY DEVELOPMENT
MISFITS Dubai UNITED ARAB EMIRATES MONTAGE PRODUCTIONS Dubai UNITED ARAB EMIRATES
A04 Durable Consumer Goods
IF YOUR FRIDGE IS NOT A FRIDGE... GET FRESH
FRESH / WHITE GOODS
TNA Cairo EGYPT TNP Giza EGYPT
A03 Fast Moving Consumer Goods
CAR
MARICO EGYPT INDUSTRIES / HAIRCODE
IMPACT BBDO Cairo EGYPT ASAP PRODUCTIONS Cairo EGYPT
B02 Durable Consumer Goods, including Cars
LIVING ROOM
TECNO MOBILE / MOBILE PHONE
IMPACT BBDO Cairo EGYPT RHINO PRODUCTIONS Cairo EGYPT
A14 Public Sector & Awareness Messages
LITTLE GIRL
MINISTRY OF ELECTRICITY & ENERGY / CONSERVATION OF ELECTRICITY CONSUMPTION
DDB EGYPT Cairo EGYPT DDB EGYPT Cairo EGYPT
A08 Media & Publications
INKLUSION
LBCI / TV CHANNEL
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES CITY FILMS Beirut LEBANON
B04 Media & Publications
VIEW POINT
SAMSUNG GULF ELECTRONICS / CORPORATE IMAGE
CHEIL MENA Dubai UNITED ARAB EMIRATES GOOD PEOPLE Beirut LEBANON
Bronze
A14 Public Sector & Awareness Messages
GARAGE
MINISTRY OF ELECTRICITY & ENERGY / CONSERVATION OF ELECTRICITY CONSUMPTION
DDB EGYPT Cairo EGYPT DDB EGYPT Cairo EGYPT
B02 Durable Consumer Goods, including Cars
COLD WAR
TECNO MOBILE / MOBILE PHONE
IMPACT BBDO Cairo EGYPT RHINO PRODUCTIONS Cairo EGYPT
B06 Charities, Public Health & Safety, Public Awareness Messages
THE CANDIDATE WHO DEFIED ALL ODDS
ABDULWAHAB AL BABTAIN CAMPAIGN TEAM / ABDULWAHAB AL BABTAIN
BEATTIE + DANE Kuwait KUWAIT CINEMAGIC Salmiya KUWAIT
A03 Fast Moving Consumer Goods
CINEMA
MARICO EGYPT INDUSTRIES / HAIRCODE
IMPACT BBDO Cairo EGYPT ASAP PRODUCTIONS Cairo EGYPT
A07 Travel, Transport & Leisure
THE MAGIC TICKET
IMG WORLDS OF ADVENTURE / IMG WORLDS OF ADVENTURE THEME PARK
NDIGITEC Dubai UNITED ARAB EMIRATES NDIGITEC Dubai UNITED ARAB EMIRATES
A04 Durable Consumer Goods
IF YOUR WATER HEATER IS NOT A WATER HEATER… GET FRESH
FRESH / HOME APPLIANCES
TNA Cairo EGYPT TNP Giza EGYPT
A15 Charities & Appeals
THE ROAD
ORMAN CHARITY ASSOCIATION / CHARITY DONATIONS
TNA Cairo EGYPT TNP Giza EGYPT
B03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
FISH VIEW
EMAAR / PROPERTY DEVELOPMENT
MISFITS Dubai UNITED ARAB EMIRATES MONTAGE PRODUCTIONS Dubai UNITED ARAB EMIRATES
B05 Financial & Business Products & Services, Commercial Public Services
THE WORD OF TRUST
KUWAIT FINANCIAL CENTRE "MARKAZ" / MARKAZ'S BRAND IDENTITY
ERA MEDIA Kuwait City KUWAIT DOORS PRODUCTIONS Kuwait City KUWAIT
C02 Branded Content & Entertainment Film
LACTEL DAIRY PRODUCTS
BCC / DAIRY PRODUCTS
THE PRODUCERS Giza EGYPT THE PRODUCERS Giza EGYPT
A06 Retail, e-Commerce, Restaurants & Fast Food Chains
ONE AND ONE DAY
SOUQ.COM / ONLINE FASHION AND MEDIA STORE
GOOD PEOPLE Beirut LEBANON GOOD PEOPLE Beirut LEBANON
A09 Financial Products & Services
KEY PLAYER
QNB - QATAR NATIONAL BANK / QNB RETAIL BANKING
J. WALTER THOMPSON Doha QATAR J. WALTER THOMPSON Doha QATAR
A11 Commercial Public Services
OFFICE
VODAFONE QATAR / OFFICE
MEMAC OGILVY & MATHER Doha QATAR GOOD PEOPLE Beirut LEBANON
B04 Media & Publications
TO THE RESCUE
SAMSUNG GULF ELECTRONICS / CORPORATE IMAGE
CHEIL MENA Dubai UNITED ARAB EMIRATES GOOD PEOPLE Beirut LEBANON
Short List
C01 Viral Film
NESCAFE CAPPUCCINO ITALIANO LV
NESTLÉ MIDDLE EAST FZ / NESCAFE CAPPUCCINO
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES VIP FILMS Dubai UNITED ARAB EMIRATES
B01 Fast Moving Consumer Goods
COFFEEMATE - BOSS LV
NESTLÉ MIDDLE EAST FZ / COFFEEMATE NON DAIRY CREAMER
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES DEJAVU Dubai UNITED ARAB EMIRATES
A01 Food
THE MECHANIC
LABANITA / LABANITA YOGURT FMCG
FP7/CAI Cairo EGYPT FP7/CAI Cairo EGYPT
A02 Drinks
NESCAFE CAPPUCCINO ITALIANO TVC
NESTLÉ MIDDLE EAST FZ / NESCAFE CAPPUCCINO
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES VIP FILMS Dubai UNITED ARAB EMIRATES
NESCAFE ARABIANA - FREEKICK
NESTLÉ MIDDLE EAST FZ / NESCAFE ARABIANA
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES DEJAVU Dubai UNITED ARAB EMIRATES
B01 Fast Moving Consumer Goods
NESCAFE ARABIANA - PRE-ROLL FREEKICK
NESTLÉ MIDDLE EAST FZ / NESCAFE ARABIANA
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES DEJAVU Dubai UNITED ARAB EMIRATES
C01 Viral Film
BOND OF SWEETNESS
UNILEVER / DAIRY PRODUCT
AA FILMS Karachi PAKISTAN AA FILMS Karachi PAKISTAN
A01 Food
TODO BOMB
EDITA / TODO BOMB
MAHDYS Cairo EGYPT ORCA Cairo EGYPT
B04 Media & Publications
THE RETURN
SAMSUNG GULF ELECTRONICS / CORPORATE IMAGE
CHEIL MENA Dubai UNITED ARAB EMIRATES GOOD PEOPLE Beirut LEBANON
A11 Commercial Public Services
HOME
VODAFONE QATAR / OFFICE
MEMAC OGILVY & MATHER Doha QATAR GOOD PEOPLE Beirut LEBANON
Short List
A09 Financial Products & Services
FUTURE GOALS
QNB - QATAR NATIONAL BANK / QNB RETAIL BANKING
J. WALTER THOMPSON Doha QATAR J. WALTER THOMPSON Doha QATAR
A06 Retail, e-Commerce, Restaurants & Fast Food Chains
THE HARDEST QUESTION
AMERICANA GROUP / HARDEE'S
BEATTIE + DANE Kuwait KUWAIT CINEMAGIC Salmiya KUWAIT
C02 Branded Content & Entertainment Film
F1 SYMPHONY
RENAULT MIDDLE EAST / RENAULT SPORT F1
B2CHAM PICTURES DUBAI UNITED ARAB EMIRATES B2CHAM PICTURES DUBAI UNITED ARAB EMIRATES