2017 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Production Company Location Award
B01 Fast Moving Consumer Goods
WRESTLER
MARS / SNICKERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES GOOD PEOPLE
Beirut
LEBANON
ROCKSTAR
MARS / SNICKERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES GOOD PEOPLE
Beirut
LEBANON
NOTHING BEATS THE ORIGINAL
PFIZER MIDDLE EAST / VIAGRA
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES GREAT GUNS
London
UNITED KINGDOM
B02 Durable Consumer Goods, including Cars
LIVING ROOM
TECNO MOBILE / MOBILE PHONE
IMPACT BBDO Cairo EGYPT RHINO PRODUCTIONS
Cairo
EGYPT
COLD WAR
TECNO MOBILE / MOBILE PHONE
IMPACT BBDO Cairo EGYPT RHINO PRODUCTIONS
Cairo
EGYPT
STAIRS
TECNO MOBILE / MOBILE PHONE
IMPACT BBDO Cairo EGYPT RHINO PRODUCTIONS
Cairo
EGYPT
CUT IT SHORT
SAMSUNG / E-COMMERCE WEBSITE
LEO BURNETT JORDAN Amman JORDAN FLUID PRODUCTIONS
Amman
JORDAN
FASHION BONDING
MAX FASHION / FASHION RETAIL
LEO BURNETT DUBAI UNITED ARAB EMIRATES MILKSHAKE MEDIA
Dubai
UNITED ARAB EMIRATES
Short List
B03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
TOURISM BRAND EGYPT - MANIFESTO
EGYPTIAN TOURISM PROMOTION BOARD / TOURISM
J. WALTER THOMPSON CAIRO EGYPT ASAP PRODUCTIONS
Cairo
EGYPT
NILE VALLEY
EGYPTIAN TOURISM PROMOTION BOARD / TOURISM
J. WALTER THOMPSON CAIRO EGYPT ASAP PRODUCTIONS
Cairo
EGYPT
RED SEA RIVIERA
EGYPTIAN TOURISM PROMOTION BOARD / TOURISM
J. WALTER THOMPSON CAIRO EGYPT ASAP PRODUCTIONS
Cairo
EGYPT
LIES
CENTREPOINT / RETAIL STORE
IMPACT BBDO Dubai UNITED ARAB EMIRATES GOOD PEOPLE
Beirut
LEBANON
Gold
SABOTAGE
CENTREPOINT / RETAIL STORE
IMPACT BBDO Dubai UNITED ARAB EMIRATES GOOD PEOPLE
Beirut
LEBANON
Gold
WHEN LIFE HAPPENS
WASHMEN / LAUNDRY APP
MISFITS Dubai UNITED ARAB EMIRATES MONTAGE PRODUCTIONS
Dubai
UNITED ARAB EMIRATES
OPERA PIGEON
EMAAR / PROPERTY DEVELOPMENT
MISFITS Dubai UNITED ARAB EMIRATES MONTAGE PRODUCTIONS
Dubai
UNITED ARAB EMIRATES
FISH VIEW
EMAAR / PROPERTY DEVELOPMENT
MISFITS Dubai UNITED ARAB EMIRATES MONTAGE PRODUCTIONS
Dubai
UNITED ARAB EMIRATES
HOUSE OF HORROR
BAYUT / PROPERTY PORTAL
MISFITS Dubai UNITED ARAB EMIRATES MONTAGE PRODUCTIONS
Dubai
UNITED ARAB EMIRATES
HOUSEMAID
BAYUT / PROPERTY PORTAL
MISFITS Dubai UNITED ARAB EMIRATES MONTAGE PRODUCTIONS
Dubai
UNITED ARAB EMIRATES
KIDS' ENTERTAINER
BAYUT / PROPERTY PORTAL
MISFITS Dubai UNITED ARAB EMIRATES MONTAGE PRODUCTIONS
Dubai
UNITED ARAB EMIRATES
B04 Media & Publications
VIEW POINT
SAMSUNG GULF ELECTRONICS / CORPORATE IMAGE
CHEIL MENA Dubai UNITED ARAB EMIRATES GOOD PEOPLE
Beirut
LEBANON
Bronze
TO THE RESCUE
SAMSUNG GULF ELECTRONICS / CORPORATE IMAGE
CHEIL MENA Dubai UNITED ARAB EMIRATES GOOD PEOPLE
Beirut
LEBANON
Short List
THE RETURN
SAMSUNG GULF ELECTRONICS / CORPORATE IMAGE
CHEIL MENA Dubai UNITED ARAB EMIRATES GOOD PEOPLE
Beirut
LEBANON
FOREVER YOURS
SAMSUNG GULF ELECTRONICS / CORPORATE IMAGE
CHEIL MENA Dubai UNITED ARAB EMIRATES GOOD PEOPLE
Beirut
LEBANON
LOVE AT FIRST SIGHT
SAMSUNG GULF ELECTRONICS / CORPORATE IMAGE
CHEIL MENA Dubai UNITED ARAB EMIRATES GOOD PEOPLE
Beirut
LEBANON
Short List
SUZY’S BEAUTY SALON
MADA MASR / PUBLICATION
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES DEJAVU
Dubai
UNITED ARAB EMIRATES
UNDER-14 HANDBALL
MADA MASR / PUBLICATION
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES DEJAVU
Dubai
UNITED ARAB EMIRATES
Bronze
B05 Financial & Business Products & Services, Commercial Public Services
THE POWER OF EVERY GENERATION
VODAFONE EGYPT / LAUNCHING THE 4TH GENERATION NETWORK
J. WALTER THOMPSON CAIRO EGYPT THE FILM MARSHALS
Cairo
EGYPT
THE WORD OF TRUST
KUWAIT FINANCIAL CENTRE "MARKAZ" / MARKAZ'S BRAND IDENTITY
ERA MEDIA Kuwait City KUWAIT DOORS PRODUCTIONS
Kuwait City
KUWAIT
ALAWWAL BANK - SHIFT TO A BETTER FUTURE – MICROSITE/ONLINE FILM
ALAWWAL BANK / BANKING
4129GREY Istanbul TURKEY PLUS YAPIM
Istanbul
TURKEY
VALUE OF TIME
CITIBANK / BRAND CAMPAIGN
HORIZON FCB Dubai UNITED ARAB EMIRATES KIWI MEDIA SOLUTIONS
Dubai
UNITED ARAB EMIRATES
THE ALUMINIUM SAUNA
JOTUN POWDER COATINGS / THE WOODSPIRATION COLLECTION
NOMADS Dubai UNITED ARAB EMIRATES MAGNET
Dubai
UNITED ARAB EMIRATES
THE WAIT
HSBC / HSBC CASHBACK CREDIT CARD
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES MAGNET
Dubai
UNITED ARAB EMIRATES
I RECOMMEND MOM
HSBC / CSR
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES SPACEPLUM
Fujairah
UNITED ARAB EMIRATES
Short List
FLOWERS
VISA / VISA PREPAID GIFT CARDS
IMPACT BBDO Dubai UNITED ARAB EMIRATES IMPACT BBDO
Dubai
UNITED ARAB EMIRATES
PERFUME
VISA / VISA PREPAID GIFT CARDS
IMPACT BBDO Dubai UNITED ARAB EMIRATES IMPACT BBDO
Dubai
UNITED ARAB EMIRATES
Short List
TEDDY BEAR
VISA / VISA PREPAID GIFT CARDS
IMPACT BBDO Dubai UNITED ARAB EMIRATES IMPACT BBDO
Dubai
UNITED ARAB EMIRATES
I LEARN
VISA / VISA
IMPACT BBDO Dubai UNITED ARAB EMIRATES IMPACT BBDO
Dubai
UNITED ARAB EMIRATES
I HAVE NOTHING SPECIAL
VISA / VISA
IMPACT BBDO Dubai UNITED ARAB EMIRATES IMPACT BBDO
Dubai
UNITED ARAB EMIRATES
Bronze
SO STRANGE
VISA / VISA
IMPACT BBDO Dubai UNITED ARAB EMIRATES IMPACT BBDO
Dubai
UNITED ARAB EMIRATES
Bronze
IMPOSSIBLE STRIKES AGAIN THIS DSF
VISA / DUBAI SHOPPING FESTIVAL PROMOTIONS
IMPACT BBDO Dubai UNITED ARAB EMIRATES IMPACT BBDO
Dubai
UNITED ARAB EMIRATES
THE LAST ICE BUCKET CHALLENGE
CONNECT / CONNECT INTERNET PROVIDER
TBWA\RAAD Dubai UNITED ARAB EMIRATES FOCUS FILMS
Beirut
LEBANON
Silver
THE LAST HARLEM SHAKE
CONNECT / CONNECT INTERNET PROVIDER
TBWA\RAAD Dubai UNITED ARAB EMIRATES FOCUS FILMS
Beirut
LEBANON
Silver
B06 Charities, Public Health & Safety, Public Awareness Messages
ZEINAB
UNILEVER MASHREQ / UNILEVER SOCIAL RESPONSIBILITY
CHANGE4GOOD Cairo EGYPT CHANGE4GOOD
Cairo
EGYPT
THE CANDIDATE WHO DEFIED ALL ODDS
ABDULWAHAB AL BABTAIN CAMPAIGN TEAM / ABDULWAHAB AL BABTAIN
BEATTIE + DANE Kuwait KUWAIT CINEMAGIC
Salmiya
KUWAIT
INTERVIEW WITH AN UNDERTAKER
BRAVE HEART FUND / AWARENESS / CALL FOR DONATION
IMPACT BBDO Beirut LEBANON WONDERFUL PRODUCTIONS
Beirut
LEBANON
Silver
#BEATME
UN WOMEN PAKISTAN / WOMEN'S EMPOWERMENT
BBDO PAKISTAN Lahore PAKISTAN AZAD FILMS
Karachi
PAKISTAN
SILENCE IS ACCEPTANCE.
ALWALEED PHILANTHROPIES / NGO
BOLD AGENCY Riyadh SAUDI ARABIA
DIABETES CAMPAIGN
MINISTRY OF HEALTH IN SAUDI ARABIA / HEALTH AWARENESS
MINISTRY OF HEALTH SAUDI ARABIA SAUDI ARABIA 77 MEDIA
Jeddah
SAUDI ARABIA
NILOOFAR'S STORY
EMIRATES NBD / FINANCIAL SERVICES
GYRO Dubai UNITED ARAB EMIRATES GYRO
Dubai
UNITED ARAB EMIRATES
C01 Viral Film
SHERATON DELIGHT MY JOURNEY
SHERATON HOTEL & RESORTS / WHERE ACTIONS SPEAK LOUDER
STARWOOD EAME SERVICES COMPANY BVBA Brussels BELGIUM SWEETWATER COMMUNICATION
Dubai
UNITED ARAB EMIRATES