2017 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Production Company Location Award
A07 Travel, Transport & Leisure
YOUR EXTRAORDINARY STORY
ABU DHABI TOURISM AND CULTURE AUTHORITY / DESTINATION ABU DHABI
M&C SAATCHI Abu Dhabi UNITED ARAB EMIRATES BOOMTOWN PRODUCTIONS
Dubai
UNITED ARAB EMIRATES
SURFING
EMIRATES GROUP / DNATA TRAVEL
TBWA\RAAD Dubai UNITED ARAB EMIRATES GOOD PEOPLE
Beirut
LEBANON
YOGA RETREAT
EMIRATES GROUP / DNATA TRAVEL
TBWA\RAAD Dubai UNITED ARAB EMIRATES GOOD PEOPLE
Beirut
LEBANON
Silver
ROLAND GARROS
EMIRATES GROUP / DNATA TRAVEL
TBWA\RAAD Dubai UNITED ARAB EMIRATES GOOD PEOPLE
Beirut
LEBANON
Silver
OKTOBERFEST
EMIRATES GROUP / DNATA TRAVEL
TBWA\RAAD Dubai UNITED ARAB EMIRATES GOOD PEOPLE
Beirut
LEBANON
Silver
MUSEUM
EMIRATES GROUP / DNATA TRAVEL
TBWA\RAAD Dubai UNITED ARAB EMIRATES GOOD PEOPLE
Beirut
LEBANON
Silver
A08 Media & Publications
INKLUSION
LBCI / TV CHANNEL
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES CITY FILMS
Beirut
LEBANON
A09 Financial Products & Services
WOMAN MEETS WHEELS
HSBC / RETAIL BANKING WEALTH MANAGEMENT
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES MAGNET
Dubai
KEY 66
Cairo
UNITED ARAB EMIRATES
EGYPT
THIS IS NOT A PIECE OF CAKE
HSBC / HSBC'S 70TH ANNIVERSARY
MINDSHARE DUBAI UNITED ARAB EMIRATES BOOMTOWN PRODUCTIONS
Dubai
UNITED ARAB EMIRATES
ALAWWAL BANK - SHIFT TO A BETTER FUTURE - TVC
ALAWWAL BANK / BANKING
4129GREY Istanbul TURKEY PLUS YAPIM
Istanbul
TURKEY
KEY PLAYER
QNB - QATAR NATIONAL BANK / QNB RETAIL BANKING
J. WALTER THOMPSON Doha QATAR J. WALTER THOMPSON
Doha
QATAR
FUTURE GOALS
QNB - QATAR NATIONAL BANK / QNB RETAIL BANKING
J. WALTER THOMPSON Doha QATAR J. WALTER THOMPSON
Doha
QATAR
NBE - BARRELS
NATIONAL BANK OF EGYPT / BANKING/LOANS
TNA Cairo EGYPT TNP
Giza
EGYPT
NBE - NAILS
NATIONAL BANK OF EGYPT / BANKING/LOANS
TNA Cairo EGYPT TNP
Giza
EGYPT
NBE - ZIPPERS
NATIONAL BANK OF EGYPT / BANKING/LOANS
TNA Cairo EGYPT TNP
Giza
EGYPT
A10 Business Products & Services
ES'HAILSAT TVC
ES'HAILSAT/QATAR SATELLITE COMPANY / ES'HAILSAT/QATAR SATELLITE COMPANY
RESOLUTION FILMS Doha QATAR RESOLUTION FILMS
Doha
QATAR
A11 Commercial Public Services
KIDNAP
DU (EMIRATES INTEGRATED TELECOMMUNICATIONS COMPANY) / TELECOMMUNICATION
LEO BURNETT DUBAI UNITED ARAB EMIRATES STINK
London
UNITED KINGDOM
BURGLARY
DU (EMIRATES INTEGRATED TELECOMMUNICATIONS COMPANY) / TELECOMMUNICATION
LEO BURNETT DUBAI UNITED ARAB EMIRATES STINK
London
UNITED KINGDOM
Silver
MURDER
DU (EMIRATES INTEGRATED TELECOMMUNICATIONS COMPANY) / TELECOMMUNICATION
LEO BURNETT DUBAI UNITED ARAB EMIRATES STINK
London
UNITED KINGDOM
Silver
THE INSEPARABLE TWINS
SAUDI TELECOM COMPANY / IPHONE 6S
J. WALTER THOMPSON RIYADH SAUDI ARABIA DEJAVU
Dubai
UNITED ARAB EMIRATES
LOST
AIRTEL NIGERIA / SMARTSPEEDOO
NOAH'S ARK COMMUNICATIONS Lagos NIGERIA NOAH'S ARK COMMUNICATIONS
Lagos
ARK RESOURCES
Maryland Lagos
UNDERDOG PRODUCTION
Lagos
NIGERIA
MOMENTS (ALEX AND JOE)
AIRTEL NIGERIA / SMARTSPEEDOO
NOAH'S ARK COMMUNICATIONS Lagos NIGERIA ARK RESOURCES
Maryland Lagos
UNDERDOG PRODUCTION
Lagos
NOAH'S ARK COMMUNICATIONS
Lagos
NIGERIA
OFFICE
VODAFONE QATAR / OFFICE
MEMAC OGILVY & MATHER Doha QATAR GOOD PEOPLE
Beirut
LEBANON
HOME
VODAFONE QATAR / OFFICE
MEMAC OGILVY & MATHER Doha QATAR GOOD PEOPLE
Beirut
LEBANON
Short List
THE MAN SITTING NEXT TO YOU
DU DUBAI / TELECOMMUNICATION
LEO BURNETT DUBAI UNITED ARAB EMIRATES GOOD PEOPLE
Beirut
LEBANON
Bronze
KNOW YOUR OFFER
ZAIN IRAQ / TELECOMMUNICATIONS
J. WALTER THOMPSON BEIRUT LEBANON
EGYPTIAN BMOVIE: SURVIVOR
ETISALAT / FREEHAT TARIFF
TNA Cairo EGYPT
A12 Corporate Image & Sponsorship
DALLAH ALBARAKA – READY FOR THE FUTURE
DALLAH ALBARAKA HOLDING COMPANY / CORPORATE / NATIONAL DAY
FOCUSADVERTISING Jeddah SAUDI ARABIA BOOMTOWN PRODUCTIONS
Dubai
UNITED ARAB EMIRATES
A14 Public Sector & Awareness Messages
FIX OUR ROADS
MTV / CALL TO ACTION AIMED AT POLITICIANS
TBWA\RAAD Beirut LEBANON CITY FILMS
Beirut
LEBANON
Bronze
LITTLE GIRL
MINISTRY OF ELECTRICITY & ENERGY / CONSERVATION OF ELECTRICITY CONSUMPTION
DDB EGYPT Cairo EGYPT DDB EGYPT
Cairo
EGYPT
GARAGE
MINISTRY OF ELECTRICITY & ENERGY / CONSERVATION OF ELECTRICITY CONSUMPTION
DDB EGYPT Cairo EGYPT DDB EGYPT
Cairo
EGYPT
A15 Charities & Appeals
AN AFTERNOON WITH THE UNDERTAKER
BRAVE HEART FUND / AWARENESS / CALL FOR DONATION
IMPACT BBDO Beirut LEBANON WONDERFUL PRODUCTIONS
Beirut
LEBANON
THE ROAD
ORMAN CHARITY ASSOCIATION / CHARITY DONATIONS
TNA Cairo EGYPT TNP
Giza
EGYPT
THE COVER
ORMAN CHARITY ASSOCIATION / CHARITY DONATIONS
TNA Cairo EGYPT TNP
Giza
EGYPT
Short List
CCTV
ORMAN CHARITY ASSOCIATION / CHARITY DONATIONS
TNA Cairo EGYPT TNP
Giza
EGYPT
Bronze
57357 CHILDREN'S HOSPITAL (HATS OFF)
57357 CHILDREN'S CANCER HOSPITAL / CANCER DONATIONS
EPIC ADVERTISING Giza EGYPT KEY FILM
Cairo
EGYPT
57357 CHILDREN'S HOSPITAL (GLADIATOR)
57357 CHILDREN'S CANCER HOSPITAL / CANCER DONATIONS
EPIC ADVERTISING Giza EGYPT KEY FILM
Cairo
EGYPT
THE LIVING ROOM WAR
INTERNATIONAL COMMITTEE OF THE RED CROSS (ICRC) / AWARENESS / COMMEMORATION
IMPACT BBDO Beirut LEBANON
B01 Fast Moving Consumer Goods
NOTHING BEATS THE ORIGINAL
PFIZER MIDDLE EAST / VIAGRA
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES GREAT GUNS
London
UNITED KINGDOM
MOHAMED ELNENY - HAKAK HELMAK #YALLANOW
PEPSICO EGYPT / PEPSI
MEDIAPRO MIDDLE EAST Dubai UNITED ARAB EMIRATES MEDIAPRO MIDDLE EAST
Dubai
UNITED ARAB EMIRATES
MOHAMED SALAH _ HAKAK HELMAK #YALLANOW
PEPSICO EGYPT / PEPSI
MEDIAPRO MIDDLE EAST Dubai UNITED ARAB EMIRATES MEDIAPRO MIDDLE EAST
Dubai
UNITED ARAB EMIRATES
IN SEARCH OF COLOURS
BERGER PAINTS ARABIA / PAINTS / DECOR
FISHTREE GROUP Dubai UNITED ARAB EMIRATES FISHTREE GROUP
Dubai
UNITED ARAB EMIRATES
HEIGHTS OF CREATIVITY
BERGER PAINTS ARABIA / PAINTS / DECOR
FISHTREE GROUP Dubai UNITED ARAB EMIRATES FISHTREE GROUP
Dubai
UNITED ARAB EMIRATES
MOTHER'S LAP
BERGER PAINTS ARABIA / PAINTS / DECOR
FISHTREE GROUP Dubai UNITED ARAB EMIRATES FISHTREE GROUP
Dubai
UNITED ARAB EMIRATES
SCENT OF A COLOUR
BERGER PAINTS ARABIA / PAINTS / DECOR
FISHTREE GROUP Dubai UNITED ARAB EMIRATES FISHTREE GROUP
Dubai
UNITED ARAB EMIRATES
ROOTS OF LIFE
BERGER PAINTS ARABIA / PAINTS / DECOR
FISHTREE GROUP Dubai UNITED ARAB EMIRATES FISHTREE GROUP
Dubai
UNITED ARAB EMIRATES
COFFEEMATE - NEWLY WEDS LV
NESTLÉ MIDDLE EAST FZ / COFFEEMATE NON DAIRY CREAMER
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES DEJAVU
Dubai
UNITED ARAB EMIRATES
COFFEEMATE - BOSS LV
NESTLÉ MIDDLE EAST FZ / COFFEEMATE NON DAIRY CREAMER
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES DEJAVU
Dubai
UNITED ARAB EMIRATES
NESCAFE ARABIANA - PRE-ROLL FREEKICK
NESTLÉ MIDDLE EAST FZ / NESCAFE ARABIANA
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES DEJAVU
Dubai
UNITED ARAB EMIRATES
THE WARNING
MARS / SNICKERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES GOOD PEOPLE
Beirut
LEBANON
Short List