| Brand | CITIBANK |
| Product/Service | BRAND CAMPAIGN |
| Entrant | HORIZON FCB Dubai, UNITED ARAB EMIRATES |
| Category | Financial & Business Products & Services, Commercial Public Services |
|
Idea Creation
|
HORIZON FCB Dubai, UNITED ARAB EMIRATES
|
|
Production
|
KIWI MEDIA SOLUTIONS Dubai, UNITED ARAB EMIRATES
|
Brief Explanation
We’ve created a social experiment that challenges real people's own notions of success. Based in the heartbreaking reality-check of the amount of time they spent away from their love ones, we challenged them to reevaluate their lives.
Credits
| Mazen Jawad |
Horizon FCB Dubai |
Group Managing Director |
| Joao Flores |
Horizon FCB Dubai |
Executive Creative Director |
| Rondon Fernandes |
Horizon FCB Dubai |
Former Executive Creative Director |
| Joao Flores |
Horizon FCB Dubai |
Creative Director |
| Joao Flores |
Horizon FCB Dubai |
Copywriter |
| Dane Ogilvie |
Horizon FCB Dubai |
Art Director |
| Tanya Vahanian |
Horizon FCB Dubai |
Associate Account Director |
| Rami Aljundi |
Kiwi Media Solutions |
Head of Production |
Links
Social Media URL