THE BEST MILK CANNOT BE BOUGHT
| Brand | ALMARAI |
| Product/Service | MILK |
| Entrant | LEO BURNETT Riyadh, SAUDI ARABIA |
| Category | Viral Film |
|
Idea Creation
|
LEO BURNETT Riyadh, SAUDI ARABIA
|
|
Media Placement
|
STARCOM Riyadh, SAUDI ARABIA
|
|
PR
|
LEO BURNETT Riyadh, SAUDI ARABIA
|
|
Production
|
LEO BURNETT Riyadh, SAUDI ARABIA
|
Brief Explanation
The video starts with a pregnant woman eagerly waiting to see her child that spent 9 months growing heart beat to heart beat with her. As soon as she delivers her infant, the mother within her emerges with smiling expressions and her voice overcomes the video with a poem describing her infant and how he/she has added colors to her life.
We end the video with a verse from the holy Quran stating the need for a mother to breastfeed her child. Afterwards a message from Almarai states “The best milk for your child cannot be bought”
Credits
| Bechara Mouzannar |
Leo Burnett |
Chief Creative Officer |
| Mohammed Bahmishan |
Leo Burnett |
Executive Creative Director |
| Alexandre Choucair |
Leo Burnett |
Creative Director |
| Noor Wafa |
Leo Burnett |
Arabic Copywriter |
| Thierry Chehab |
Leo Burnett |
Sr. Art Director |
| Ahmad Abu Zannad |
Leo Burnett |
Head of Strategy |
| George Maktabi |
Leo Burnett |
Regional Managing Director |
| Mazen Mitri |
Leo Burnett |
General Manager |
Links
Social Media URL