SHERATON DELIGHT MY JOURNEY
Brand | SHERATON HOTEL & RESORTS |
Product/Service | WHERE ACTIONS SPEAK LOUDER |
Entrant | STARWOOD EAME SERVICES COMPANY BVBA Brussels, BELGIUM |
Category | Viral Film |
Idea Creation
|
SWEETWATER COMMUNICATION Dubai, UNITED ARAB EMIRATES
|
Production
|
SWEETWATER COMMUNICATION Dubai, UNITED ARAB EMIRATES
|
Brief Explanation
The video starts off in Dubai International Airport with a general transit time from 2 - 9 hours. We wanted to surprise people in the airport with random acts of kindness.
We selected a crew of 7 selected actors in the airport, equipped with emergency travel essentials to assist travelers making their journey effortless. Some of these were power-banks, travel adapters, coffee, massages, food vouchers, water and eye mask and other random acts of kindness.
In addition, we covered sleeping people with blankets, gave men waiting outside the ladies bathroom flowers to give to their partner when they walked out. We also made a bed for people to sleep on comfortably.
Our actors played Twister with children, gave them teddy bears and also a child received a PlayStation 4.
We wanted to live the brand promise. Where actions speak louder
Credits
Steven Hetzer |
Sweetwater |
Managing Partner |
Charlene Kruger |
Sweetwater |
Senior Associate |
Simon Hunt |
Sweetwater |
Creative Director |
Yannick Poffet |
Barbu TV |
Film Director |
Links
Video URL