2017 Winners & Shortlists

Brief Explanation

The video starts off in Dubai International Airport with a general transit time from 2 - 9 hours. We wanted to surprise people in the airport with random acts of kindness. We selected a crew of 7 selected actors in the airport, equipped with emergency travel essentials to assist travelers making their journey effortless. Some of these were power-banks, travel adapters, coffee, massages, food vouchers, water and eye mask and other random acts of kindness. In addition, we covered sleeping people with blankets, gave men waiting outside the ladies bathroom flowers to give to their partner when they walked out. We also made a bed for people to sleep on comfortably. Our actors played Twister with children, gave them teddy bears and also a child received a PlayStation 4. We wanted to live the brand promise. Where actions speak louder