2017 Winners & Shortlists

Brief Explanation

This video is shot on an iPhone to make it look like real 'caught footage' content so that it will grab people's attention. The video opens on a plane where one guy is messing around filming his friend sitting at the window. Something grabs their attention out the window, and they film out the window. Outside in the clouds we see workers taking a break on the construction site for Emaar's 'The Tower', which will be the highest structure in the world. The line then says "Taking the world to new heights".