2017 Winners & Shortlists

Brief Explanation

In this video we see that guys in a car driving along the corniche in Doha, Qatar have come across something crazy and quickly capture it on their phones. We see that 2 local guys are on the back of a rhinoceros, riding it down the street. When a car beeps the rhino starts galloping off and they seem to lose control of it. This was where the unbranded teaser cut, this was shared and once it went viral we released the revealer ad saying that 'there's a better way to get around - Careem'. This ad was purposely shot in a way that looks like it's real content of 'caught footage'.