2017 Winners & Shortlists

MOTHER'S LAP

BrandBERGER PAINTS ARABIA
Product/ServicePAINTS / DECOR
EntrantFISHTREE GROUP Dubai, UNITED ARAB EMIRATES
CategoryFast Moving Consumer Goods
Idea Creation FISHTREE GROUP Dubai, UNITED ARAB EMIRATES
PR FISHTREE GROUP Dubai, UNITED ARAB EMIRATES
Production FISHTREE GROUP Dubai, UNITED ARAB EMIRATES

Brief Explanation

In the 3rd episode of the Colours of Arabia series, Noor a 10 year old blind girl and her grandfather Jiddoo, visit an old mosque in the United Arab Emirates - a place steeped in history and culture. Here, Jiddoo uses another unique analogy to explain the colour that we all belong to. Noor learns a valuable lesson about life and beyond through the meaning of this colour.

Credits

Name Company Role
Sanchayan V. Kochu Fishtree Group Creative Director
Preethi Nair Fishtree Group Copy Consultant
Kishor Gonate Fishtree Group VP - Client Servicing
Anas Dalvi Fishtree Group Senior Account Manager
Links
Social Media URL