| Brand | BERGER PAINTS ARABIA |
| Product/Service | PAINTS / DECOR |
| Entrant | FISHTREE GROUP Dubai, UNITED ARAB EMIRATES |
| Category | Fast Moving Consumer Goods |
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Idea Creation
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FISHTREE GROUP Dubai, UNITED ARAB EMIRATES
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PR
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FISHTREE GROUP Dubai, UNITED ARAB EMIRATES
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Production
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FISHTREE GROUP Dubai, UNITED ARAB EMIRATES
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Brief Explanation
Noor, a 10 year-old visually impaired girl, is taken on a journey across Arabia by her grandfather, Jiddoo, after insisting he take her along on one of his adventures. The first step of their journey takes them to Dubai, where Jiddoo uses a specific colour and some improvisation skills to explain the magnificence of the tallest structure in the world - the Burj Khalifa. This film captures how one can explain colour, a monument, and an emotion to a person with no sight.
Credits
| Sanchayan V. Kochu |
Fishtree Group |
Creative Director |
| Preethi Nair |
Fishtree Group |
Copy Consultant |
| Kishor Gonate |
Fishtree Group |
VP - Client Servicing |
| Anas Dalvi |
Fishtree Group |
Senior Account Manager |
Links
Social Media URL