| Brand | BERGER PAINTS ARABIA |
| Product/Service | PAINTS / DECOR |
| Entrant | FISHTREE GROUP Dubai, UNITED ARAB EMIRATES |
| Category | Fast Moving Consumer Goods |
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Idea Creation
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FISHTREE GROUP Dubai, UNITED ARAB EMIRATES
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PR
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FISHTREE GROUP Dubai, UNITED ARAB EMIRATES
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Production
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FISHTREE GROUP Dubai, UNITED ARAB EMIRATES
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Brief Explanation
Noor, a 10-year old visually impaired girl, can only experience the world around her through the sense of touch, hearing, taste and smell. She yearns to experience the world through sight and understand the meaning and importance of colours. As she cannot see, her beloved grandfather, whom she affectionately calls Jiddoo, tries to give her a glimpse of how the colours in a rainbow can be best explained by associating surroundings and emotions she has so far experienced in her life.
Credits
| Sanchayan V. Kochu |
Fishtree Group |
Creative Director |
| Preethi Nair |
Fishtree Group |
Copy Consultant |
| Kishor Gonate |
Fishtree Group |
VP - Client Servicing |
| Anas Dalvi |
Fishtree Group |
Senior Account Manager |
Links
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