2017 Winners & Shortlists

Brief Explanation

Es’hailSat is Qatar’s new entertainment and communications satellite. The company is named after the Es’hail star which becomes visible in the night sky of the Middle East as summer turns to autumn, signalling cooler. In this TVC, we follow the exploits of Abdullah and Mohammed as they navigate their way through the Qatari desert with the help of Es’hailSat. Accompanied by their faithful camels, these close friends have been travelling for hours. Whistling “twinkle twinkle little star “Abdullah is confident he knows the way based on what his grandfather taught him about the Es’hail star. When he points to the Moon, Mohammed realizes that Abdullah has no idea where they are so he pulls out his Es’hailSat SatNav App which shows them the way. As they continue their journey, Abdullah announces that the Es’hail Star is the brightest star in the sky. Now you tell me, exclaims Mohammed!