The ad talks mainly about the 4 kinds of pleasure in a funny way using a celebrity (Ahmed Amin) 1)The imaginary pleasure is the unattainable perfect imaginary life. Such as: graduating the top of class, having a well-paid job, making lots of money, marrying beautiful woman and having amazing kids. 2) The costly pleasure where you pay lot money to feel it. Such as: the scent of a new car, removing a sticker from a brand new tablet. 3)The obligatory pleasure where you are forced to act as if you are having a pleasurable moment such as: when you have to do a fake a smile and act happy in a birthday. 4)The simple pleasures are the simple things in life that gives you pleasure such as escaping from the parking man, winning the last piece of chicken, skipping your wife’s outing and enjoying Almarai Treats flavors.