2017 Winners & Shortlists

FUTURE GOALS

BrandQNB - QATAR NATIONAL BANK
Product/ServiceQNB RETAIL BANKING
EntrantJ. WALTER THOMPSON Doha, QATAR
CategoryFinancial Products & Services
Idea Creation J. WALTER THOMPSON Doha, QATAR
Production J. WALTER THOMPSON Doha, QATAR

Brief Explanation

QNB, a leading financial institution in the Middle East and Africa, signed with Spanish soccer star Xavi Hernandez as QNB’s International Brand Ambassador. Considered one of the best playmakers in international soccer, just as QNB excels in the international banking sector, this campaign leverage Xavi Hernandez top skills as a leader that shows the way to achieve greater things in life.

Credits

Name Company Role
Nicolas Geahchan J. Walter Thompson Regional Executive Creative Director
Joao Troncao J. Walter Thompson Creative Director
Gonzalo Ausejo J. Walter Thompson Senior Art Director
Raja Kanafani J. Walter Thompson Senior English Copywriter
Hossam Elgharably J. Walter Thompson Senior Arabic Copywriter