| Brand | QNB - QATAR NATIONAL BANK |
| Product/Service | QNB RETAIL BANKING |
| Entrant | J. WALTER THOMPSON Doha, QATAR |
| Category | Financial Products & Services |
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Idea Creation
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J. WALTER THOMPSON Doha, QATAR
|
|
Production
|
J. WALTER THOMPSON Doha, QATAR
|
Brief Explanation
QNB, a leading financial institution in the Middle East and Africa, signed with Spanish soccer star Xavi Hernandez as QNB’s International Brand Ambassador. Considered one of the best playmakers in international soccer, just as QNB excels in the international banking sector, this campaign leverage Xavi Hernandez top skills as an analogy to the International Banking sector.
Credits
| Nicolas Geahchan |
J. Walter Thompson |
Regional Executive Creative Director |
| Joao Troncao |
J. Walter Thompson |
Creative Director |
| Gonzalo Ausejo |
J. Walter Thompson |
Senior Art Director |
| Raja Kanafani |
J. Walter Thompson |
Senior English Copywriter |
| Hossam Elgharably |
J. Walter Thompson |
Senior Arabic Copywriter |