57357 CHILDREN'S HOSPITAL (HATS OFF)
Brand | 57357 CHILDREN'S CANCER HOSPITAL |
Product/Service | CANCER DONATIONS |
Entrant | EPIC ADVERTISING Giza, EGYPT |
Category | Charities & Appeals |
Idea Creation
|
EPIC ADVERTISING Giza, EGYPT
|
Production
|
KEY FILM Cairo, EGYPT
|
Brief Explanation
Like birds migrating towards a nice summery sun, we see a flock of hats flying across Cairo. The hats bring positivity and smiles everywhere they go, enchanting everyone that looks upon them. Soon we find out that each hat tells a rigorous success story of a child’s victory against cancer; giving their hats away is a symbol of receiving their lives back. With the help of donations, 57357 look forward to being the catapult that launches the hats into the sky.
Credits
Majid Arafa |
Epic Advertising |
Associate Creative Director |
Ahmed Hassan |
Epic Advertising |
Associate Creative Director |
Yasser AbdelBasset |
Epic Advertising |
Stratigic Planner |