2017 Winners & Shortlists

57357 CHILDREN'S HOSPITAL (HATS OFF)

Brand57357 CHILDREN'S CANCER HOSPITAL
Product/ServiceCANCER DONATIONS
EntrantEPIC ADVERTISING Giza, EGYPT
CategoryCharities & Appeals
Idea Creation EPIC ADVERTISING Giza, EGYPT
Production KEY FILM Cairo, EGYPT

Brief Explanation

Like birds migrating towards a nice summery sun, we see a flock of hats flying across Cairo. The hats bring positivity and smiles everywhere they go, enchanting everyone that looks upon them. Soon we find out that each hat tells a rigorous success story of a child’s victory against cancer; giving their hats away is a symbol of receiving their lives back. With the help of donations, 57357 look forward to being the catapult that launches the hats into the sky.

Credits

Name Company Role
Majid Arafa Epic Advertising Associate Creative Director
Ahmed Hassan Epic Advertising Associate Creative Director
Yasser AbdelBasset Epic Advertising Stratigic Planner