2017 Winners & Shortlists

CITY VS DESERT

BrandNISSAN
Product/ServiceNISSAN PATROL
EntrantTBWA\RAAD Dubai, UNITED ARAB EMIRATES
CategoryCars & Automotive Products & Services
Idea Creation TBWA\RAAD Dubai, UNITED ARAB EMIRATES
Media Placement OMD Dubai, UNITED ARAB EMIRATES
Production CITY FILMS Beirut, LEBANON
Production 2 AMBASSADORS Amsterdam, THE NETHERLANDS

Brief Explanation

To reinforce Nissan Patrol's positioning as the hero of all terrain, we tell the story of an epic battle taking place in the GCC region. The battle of Desert vs City, narrated from the point of view of the Nissan Patrol, the hero of all terrains, always in control no matter the outcome.

Credits

Name Company Role
Walid Kanaan TBWA\RAAD Chief Creative Officer
Fouad Abdel Malak TBWA\RAAD Executive Creative Director
Manuel Borde TBWA\RAAD Creative Director
Oswaldo Sa TBWA\RAAD Art Director
Alexander Pineda TBWA\RAAD Copywriter
Ali Cheikhali TBWA\RAAD Planner
Saad Gharzeddine TBWA\RAAD Brand Leader
Mathieu Khaled TBWA/RAAD Senior Account Manager
Gabriel Gama TBWA/RAAD Art Director
Guilherme Grossi TBWA/RAAD Copywriter
Ali Marashi TBWA\RAAD Senior Strategic Planner
Rouba Asmar TBWA/RAAD Head of Production
Nico Kreiss City Films Director
Jan Mettler City Films DP
Joyce Hadife City Films Executive Producer
Marc Hadife City Films Executive Producer
Ambassadors Ambassadors Post-Production
Oliver Don City Films Editor
Fabrice Smadja AOC Paris Sound Design