2017 Winners & Shortlists

BAKING HAPPINESS EVERYDAY

BrandTED (TASTY EVERY DAY)
Product/ServiceENGLISH CAKE
EntrantPHENOMENA Beirut, LEBANON
CategoryFood
Idea Creation PHENOMENA Beirut, LEBANON
Media Placement CARAT LEBANON Beirut, LEBANON
Production EFX FILMS Beirut, LEBANON

Brief Explanation

It is the story of an innocent crush between an elderly woman,the baker, and an elderly man,the driver. Every day the woman prepares the cake with love and joy knowing that every day she has the chance to see her crush. At the same time, the man drives long distances through the mountains to reach her. Every day they wait for the moment their hands touch and hope that one of them has the courage to confess their feelings. By baking happiness everyday, they live moments of innocent love and shy affection.

Credits

Name Company Role
Sami Saab Phenomena Creative Director
Claudia Doueihi Phenomena Art Director
Elie Srour EFX Film Producer
Mazen Fayad - Director
Tony El Khazen - Director of Photography
Faisal Merheb The Bright Side Colorist