Brand | EMIRATES NBD |
Product/Service | FINANCIAL SERVICES |
Entrant | GYRO Dubai, UNITED ARAB EMIRATES |
Category | Charities, Public Health & Safety, Public Awareness Messages |
Idea Creation
|
GYRO Dubai, UNITED ARAB EMIRATES
|
Media Placement
|
GYRO Dubai, UNITED ARAB EMIRATES
|
Production
|
GYRO Dubai, UNITED ARAB EMIRATES
|
Brief Explanation
This film introduces the world to Niloofar. Nilofar Saleem is a Processor at Emirates NBD working in the Group Operations Department. She has very typical life, living with her mother Hanifa and brother Nadim. Always with a big smile on her face, she loves cooking her favourite dish biryani, singing, dancing, and painting. Her favourite past time is writing.Having down syndrome hasn’t stopped Nilofar from living her life to the fullest. For a long time, she had been the breadwinner of the family, even assisting with her brother’s school fees who also has down syndrome. By sharing Niloofar’s story with the world, we hoped to take the first step towards a ‘Together Limitless’ future.
Credits
Charlotte Morand |
gyro |
Creative Director |