| Brand | EDITA |
| Product/Service | TODO BROWNIES |
| Entrant | MAHDYS Cairo, EGYPT |
| Category | Food |
|
Idea Creation
|
MAHDYS Cairo, EGYPT
|
|
Production
|
ORCA Cairo, EGYPT
|
Brief Explanation
Todo cakes brand is launching a new brownies SKU so our film is about the TODOs, the brand's popular clay characters and this time they are out to prove they are the 'only' Brownies in the market. In accordance with their own logic, they decided to eliminate all the other "Brownies" along with any means of making them.
the TODO's here are also seen in a closer way to the Egyptian streets, interacting with people in a very original visual & totally blended within the real life.
Credits
| Tamer Mahdy |
Mahdys |
Director & ECD |
| Hisham Mahdy |
Mahdys |
MD |
| Lamis Hazem |
Mahdys |
Account Director |
| Mohamed Atwa |
Mahdys |
Conceptual copywriter |
| Mohamed Nasr |
Mahdys |
Sr. graphic designer |
| Matej Kriznik |
Freelance |
DOP |
| Ahmed El-Ganainy |
Magic Beans |
Executive producer |
| Sara Yehia & Rodina Tantawy |
Mahdys |
Account mgt. team |
| Amir Hedaya |
Freelance |
Music Composer |
| Mahmoud, Ahmed & Youssef Ghali |
Monkeys |
Animators (post production) |
| Hosni Ali |
Le garage |
sound engenier |
| Karim Mira |
Lizard |
Colorist |
| Ahmed Hafez |
Aroma |
Editor |
| Mohab Alaa |
Mahdys |
Copywriter |
| Ghalia El-sayegh |
Orca |
Executive producer |
| Amr Rabea |
Lizard |
Editor |
| Refaat Ahmed |
Mahdys |
Copywriter |
| Yasser Abdellatif |
Mahdys |
Art director |
| Ahmed Othman |
Freelance |
Photographer |