2017 Winners & Shortlists


Product/ServiceTODO BROWNIES
EntrantMAHDYS Cairo, EGYPT
Idea Creation MAHDYS Cairo, EGYPT
Production ORCA Cairo, EGYPT

Brief Explanation

Todo cakes brand is launching a new brownies SKU so our film is about the TODOs, the brand's popular clay characters and this time they are out to prove they are the 'only' Brownies in the market. In accordance with their own logic, they decided to eliminate all the other "Brownies" along with any means of making them. the TODO's here are also seen in a closer way to the Egyptian streets, interacting with people in a very original visual & totally blended within the real life.


Name Company Role
Tamer Mahdy Mahdys Director & ECD
Hisham Mahdy Mahdys MD
Lamis Hazem Mahdys Account Director
Mohamed Atwa Mahdys Conceptual copywriter
Mohamed Nasr Mahdys Sr. graphic designer
Matej Kriznik Freelance DOP
Ahmed El-Ganainy Magic Beans Executive producer
Sara Yehia & Rodina Tantawy Mahdys Account mgt. team
Amir Hedaya Freelance Music Composer
Mahmoud, Ahmed & Youssef Ghali Monkeys Animators (post production)
Hosni Ali Le garage sound engenier
Karim Mira Lizard Colorist
Ahmed Hafez Aroma Editor
Mohab Alaa Mahdys Copywriter
Ghalia El-sayegh Orca Executive producer
Amr Rabea Lizard Editor
Refaat Ahmed Mahdys Copywriter
Yasser Abdellatif Mahdys Art director
Ahmed Othman Freelance Photographer