2017 Winners & Shortlists


Product/ServiceTODO BOMB
EntrantMAHDYS Cairo, EGYPT
Idea Creation MAHDYS Cairo, EGYPT
Production ORCA Cairo, EGYPT

Brief Explanation

TODO cakes is launching a new SKU called TODO "bomb" and its being kept very low... so, The TODOs, the brand's popular clay characters, heard about this new product/recipe that is being prepared without them knowing and decided to go out this time and explore whats going on behind their back. we see the gang fully geared, ready with the help of their TODO van (new member) and tricking the security guard to enter the factory and steal this product.


Name Company Role
Tamer Mahdy Mahdys Director & ECD
Hisham Mahdy Mahdys MD
Lamis Hazem Mahdys Account Director
Mohamed Atwa Mahdys Conceptual copywriter
Mohamed Nasr Mahdys Sr. graphic designer
Matej Kriznik Freelance DOP
Ahmed El-Ganainy Magic Beans Executive producer
Ghalia El-sayegh Orca Executive producer
Sara Yehia & Rodina Tantawy Mahdys Account mgt. team
Mahmoud, Ahmed & Youssef Ghali Monkeys Animators (post production)
Amir Hedaya Freelance Music Composer
Hosni Ali Le garage sound engenier
Karim Mira Lizard Colorist
Amr Rabea Lizard Editor
Mohab Alaa Mahdys Copywriter
Ahmed Hafez Aroma Editor
Refaat Ahmed Mahdys Copywriter
Yasser Abdellatif Mahdys Art director
Ahmed Othman Freelance Photographer