2017 Winners & Shortlists

COFFEEMATE - BOSS LV

BrandNESTLÉ MIDDLE EAST FZ
Product/ServiceCOFFEEMATE NON DAIRY CREAMER
EntrantPUBLICIS MIDDLE EAST Dubai, UNITED ARAB EMIRATES
CategoryFast Moving Consumer Goods
Idea Creation PUBLICIS MIDDLE EAST Dubai, UNITED ARAB EMIRATES
Media Placement MEC MENA Dubai, UNITED ARAB EMIRATES
Production DEJAVU Dubai, UNITED ARAB EMIRATES
Additional Company THE ONLINE PROJECT Dubai, UNITED ARAB EMIRATES

Brief Explanation

We lead pretty demanding and stressful lives. But whatever the day may throw at you, a positive attitude can be all you need to turn a bad situation on its head. The perfect metaphor? To #BeSmooth, just like your coffee, with the rich and creamy smoothness of Coffee-Mate. Our film follows the typical day of a typical Saudi office employee carrying out his usual 9 to 5 duties. However, we soon see how his boss’s unpredictable and over-the-top behavior makes for a less-than-pleasant workspace; and the film’s contrast begins to show. But when life gets intense, he remembers to just #BeSmooth

Credits

Name Company Role
Maya Khammar Publicis Middle East Client Services Director
Teddy Abdelnour Publicis Middle East Associate Account Director
Abdel Rahman Hassouna Publicis Middle East Senior Account Executive
Kimi Nath Publicis Middle East Regional Planning Director
Jan Leube Publicis Middle East Regional Executive Creative Director
Nadia Karim Publicis Middle East Art Director
Braden Deatcher Publicis Middle East Senior Copywriter
Kamel Zeitouny Publicis Middle East Senior Arabic Copywriter
Heba Kharouf Publicis Middle East Agency Producer
Aliya Hussain The Online Project Senior Account Director
Reem Hindieh The Online Project Account Manager
Razan Abu Ghoush The Online Project Senior Community Manager
Khaled Shehab MEC MENA Business Unit Director
Wassim Barbara MEC MENA Senior Account Director
Mais Amad MEC MENA Integrated Media Planner
Vikrant Shetty MEC MENA Group Account Director
Rouba alHakim MEC Lebanon Media Manager
Carine Sabra MEC Lebanon Account Executive
Links
Video URL