| Brand | NESTLÉ MIDDLE EAST FZ |
| Product/Service | COFFEEMATE NON DAIRY CREAMER |
| Entrant | PUBLICIS MIDDLE EAST Dubai, UNITED ARAB EMIRATES |
| Category | Fast Moving Consumer Goods |
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Idea Creation
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PUBLICIS MIDDLE EAST Dubai, UNITED ARAB EMIRATES
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Media Placement
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MEC MENA Dubai, UNITED ARAB EMIRATES
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Production
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DEJAVU Dubai, UNITED ARAB EMIRATES
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Additional Company
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THE ONLINE PROJECT Dubai, UNITED ARAB EMIRATES
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Brief Explanation
We lead pretty demanding and stressful lives. But whatever the day may throw at you, a positive attitude can be all you need to turn a bad situation on its head. The perfect metaphor? To #BeSmooth, just like your coffee, with the rich and creamy smoothness of Coffee-Mate.
Our film follows the typical day of a typical Saudi office employee carrying out his usual 9 to 5 duties. However, we soon see how his boss’s unpredictable and over-the-top behavior makes for a less-than-pleasant workspace; and the film’s contrast begins to show.
But when life gets intense, he remembers to just #BeSmooth
Credits
| Maya Khammar |
Publicis Middle East |
Client Services Director |
| Teddy Abdelnour |
Publicis Middle East |
Associate Account Director |
| Abdel Rahman Hassouna |
Publicis Middle East |
Senior Account Executive |
| Kimi Nath |
Publicis Middle East |
Regional Planning Director |
| Jan Leube |
Publicis Middle East |
Regional Executive Creative Director |
| Nadia Karim |
Publicis Middle East |
Art Director |
| Braden Deatcher |
Publicis Middle East |
Senior Copywriter |
| Kamel Zeitouny |
Publicis Middle East |
Senior Arabic Copywriter |
| Heba Kharouf |
Publicis Middle East |
Agency Producer |
| Aliya Hussain |
The Online Project |
Senior Account Director |
| Reem Hindieh |
The Online Project |
Account Manager |
| Razan Abu Ghoush |
The Online Project |
Senior Community Manager |
| Khaled Shehab |
MEC MENA |
Business Unit Director |
| Wassim Barbara |
MEC MENA |
Senior Account Director |
| Mais Amad |
MEC MENA |
Integrated Media Planner |
| Vikrant Shetty |
MEC MENA |
Group Account Director |
| Rouba alHakim |
MEC Lebanon |
Media Manager |
| Carine Sabra |
MEC Lebanon |
Account Executive |
Links
Video URL