COFFEEMATE - NEWLY WEDS LV
Brand | NESTLÉ MIDDLE EAST FZ |
Product/Service | COFFEEMATE NON DAIRY CREAMER |
Entrant | PUBLICIS MIDDLE EAST Dubai, UNITED ARAB EMIRATES |
Category | Fast Moving Consumer Goods |
Idea Creation
|
PUBLICIS MIDDLE EAST Dubai, UNITED ARAB EMIRATES
|
Media Placement
|
MEC MENA Dubai, UNITED ARAB EMIRATES
|
Production
|
DEJAVU Dubai, UNITED ARAB EMIRATES
|
Additional Company
|
THE ONLINE PROJECT Dubai, UNITED ARAB EMIRATES
|
Brief Explanation
We lead pretty demanding and stressful lives. But whatever the day may throw at you, a positive attitude can be all you need to turn a bad situation on its head. The perfect metaphor? Just as Coffee-Mate turns bitter coffee smooth and creamy, we invite our audience to do the same with bitter situations. #BeSmooth.
Our film follows the typical day of a newly married Lebanese man living with his beautifully blushing new bride. However, it’s not long before our protagonist runs into the typical teething problems of any marriage; and the film’s contrast begins to show.
But when life gets intense, he remembers to just #BeSmooth.
Credits
Maya Khammar |
Publicis Middle East |
Client Services Director |
Teddy Abdelnour |
Publicis Middle East |
Associate Account Director |
Abdel Rahman Hassouna |
Publicis Middle East |
Senior Account Executive |
Kimi Nath |
Publicis Middle East |
Regional Planning Director |
Jan Leube |
Publicis Middle East |
Regional Executive Creative Director |
Nadia Karim |
Publicis Middle East |
Art Director |
Braden Deatcher |
Publicis Middle East |
Senior Copywriter |
Kamel Zeitouny |
Publicis Middle East |
Senior Arabic Copywriter |
Heba Kharouf |
Publicis Middle East |
Agency Producer |
Aliya Hussain |
The Online Project |
Senior Account Director |
Reem Hindieh |
The Online Project |
Account Manager |
Razan Abu Ghoush |
The Online Project |
Senior Community Manager |
Khaled Shehab |
MEC MENA |
Business Unit Director |
Wassim Barbara |
MEC MENA |
Senior Account Director |
Mais Amad |
MEC MENA |
Integrated Media Planner |
Vikrant Shetty |
MEC MENA |
Group Account Director |
Rouba alHakim |
MEC Lebanon |
Media Manager |
Carine Sabra |
MEC Lebanon |
Account Executive |
Links
Video URL