2017 Winners & Shortlists


EntrantFP7/CAI Cairo, EGYPT
Idea Creation FP7/CAI Cairo, EGYPT
Production FP7/CAI Cairo, EGYPT

Brief Explanation

Taking on their new roles as mechanics, our mascots, Sawsan and Souad are working on a car as the owner walks in to check on the progress. To his dismay, he realizes that the slight problem he originally had with the car has now gotten out of hand due to the cows’ complete ignorance on car parts and functions. The conversation gets heated as the cows start making fun of the car and the owner. Naturally, the owner loses his cool, but what is he expecting? They are COWS after all. They can’t get ANYTHING right, EXCEPT yogurt of course. That’s why we brought them back to Labanita to do what they do best, produce the richest yogurt in town.


Name Company Role
Ahmed Hafez Youness FP7/CAI ECD
Amr Haddad FP7/CAI CD
Abdel Rahman Abou zeid FP7/CAI Senior Copywriter
Sondos Effat FP7/CAI Group Account Director
Raghda El Maghrabi FP7/CAI Account Director
Yasmine Tawfik FP7/CAI Account Executive
Naila Fattouh FP7/CAI Head of Planning
Mostafa Hashish FP7/CAI Planning Supervisor
Hanaa Baghdadi FP7/CAI Digital Unit Director
Walid Hamdy FP7/CAI Digital Manager
Yasmin Shehab FP7/CAI Digital Account Supervisor
Sherif Khaled FP7/CAI Digital Media Executive
Heba Radwan FP7/CAI Head of Film Production Department
Inas Nagy FP7/CAI Producer
Moayad El Shenawy FP7/CAI Producer
Ali Ali N/A Director
Ahmed El Ganainy Magic Beans Executive Producer
Mahmoud Derbala Magic Beans Senior Producer
Ramy Ahmed Magic Beans Line Producer
Mahmoud Ghali Monkeys VFX Supervisor
Youssef Ghali Monkeys VFX Supervisor
Ahmed Ghali Monkeys Animation Supervisor
Karim Mira Lizard Colorist
Amr Rabei Lizard Editor
Hosny Ali The Garage Sound Designer