57357 CHILDREN'S HOSPITAL (GLADIATOR)
Brand | 57357 CHILDREN'S CANCER HOSPITAL |
Product/Service | CANCER DONATIONS |
Entrant | EPIC ADVERTISING Giza, EGYPT |
Category | Charities & Appeals |
Idea Creation
|
EPIC ADVERTISING Giza, EGYPT
|
Production
|
KEY FILM Cairo, EGYPT
|
Brief Explanation
The battle with cancer is agonizing. Not only does the disease leech off of the sufferer’s bodily resources, it also glooms their view on life, destroying their will to fight back. For a child, the war may sometimes feel like a literal one. Here we see the story of a brave hero who refused to give up without a fight. The boy is taken aback by the magnitude of the villain that resides in his body, but we quickly learn that all it takes is a helping hand. Donations are the sword that combats cancer, and 57357 Hospital play the part of the helping hand. Together, with the help of donations, 57357 Hospital can continue aiding more children on their journey towards recovery.
Credits
Ahmed Hassan |
Epic Advertising |
Associate Creative Director |
Majid Arafa |
Epic Advertising |
Associate Creative Director |
Yasser AbdelBasset |
Epic Adevertising |
Stratigic Planner |