2017 Winners & Shortlists

MOHAMED ELNENY - HAKAK HELMAK #YALLANOW

BrandPEPSICO EGYPT
Product/ServicePEPSI
EntrantMEDIAPRO MIDDLE EAST Dubai, UNITED ARAB EMIRATES
CategoryFast Moving Consumer Goods
Idea Creation MEDIAPRO MIDDLE EAST Dubai, UNITED ARAB EMIRATES
Production MEDIAPRO MIDDLE EAST Dubai, UNITED ARAB EMIRATES

Brief Explanation

The ad shows the journey of Mohamed El Neny when he was a small kid struggling to win a place on the team till he reached his place in Arsenal.

Credits

Name Company Role
Daniel Eisen Grunberg MediaPro Middle East Creative Director
Jose Maria Caro Patino MediaPro Middle East Director of Content, Head of Production & Services
Juan Cernadas MediaPro Middle East Art Director
Links
Video URL