Brand | SAUDI TELECOM COMPANY |
Product/Service | IPHONE 6S |
Entrant | J. WALTER THOMPSON RIYADH, SAUDI ARABIA |
Category | Commercial Public Services |
Idea Creation
|
J. WALTER THOMPSON RIYADH, SAUDI ARABIA
|
Media Placement
|
STARCOM Riyadh, SAUDI ARABIA
|
Production
|
DEJAVU Dubai, UNITED ARAB EMIRATES
|
Brief Explanation
This film tells the story of twins Sarah and Yara who just cannot live apart. Inseparable since birth, the two girls are seen experiencing various stages of life together.In their senior year in high school, the two face the tough decision of having to choose universities, which means having to part ways for the first time ever. But being on different continents and in different time zones didn’t stop them from staying close to each other. As if they weren’t apart, they continue to share experiences, moments, and even secrets.
Until one day when Yara stops answering her sister’s calls and texts. Worried and confused, Sarah tries to make sense of the missing “digital presence” of her sister. That’s when she finally receives a message from Yara – only this one is not so much about how her day was but about a request: the text asks Sarah to please
Credits
Chafic Haddad |
J. Walter Thompson |
Chief Creative Operations Officer |
Rayyan Aoun |
J. Walter Thompson |
Executive Creative Director |
Ahmad Shanaa |
J. Walter Thompson |
Art Director |
Daniah Alaoudah |
J. Walter Thompson |
Copywriter |
Abeer Al Salem |
J. Walter Thompson |
Copywriter |
Jad Haddad |
J. Walter Thompson |
Associate Business Director |
Maan Gelidan |
J. Walter Thompson |
Account Manager |
Ahmed Alsahhaf |
Saudi Telecom Company |
GM of Marketing Communication – Consumer Business Unit |
Ahmad Alajlan |
Saudi Telecom Company |
Traditional Media Professional |