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FASHION BONDING

Short List
BrandMAX FASHION
Product/ServiceFASHION RETAIL
EntrantLEO BURNETT DUBAI, UNITED ARAB EMIRATES
CategoryDurable Consumer Goods, including Cars
Idea Creation LEO BURNETT DUBAI, UNITED ARAB EMIRATES
PR MEMAC OGILVY PR Dubai, UNITED ARAB EMIRATES
Production MILKSHAKE MEDIA Dubai, UNITED ARAB EMIRATES

Brief Explanation

Our social experiment picked a real mother and daughter who always fought over fashion. We let them dress each other for a few days. They hated the styles they choose for each other. As the film goes on, the mother feels the daughter’s frustration, and comes to the realization that for them to bond she needs to giver her more freedom.

Credits

Name Company Role
Bechara Mouzannar Leo Burnett Chief Creative Officer
André Nassar Leo Burnett Dubai Executive Creative Director
André Nassar Leo Burnett Dubai Art Director
Samer Zouehid Leo Burnett Dubai Senior Copywriter
Hana Kawalit Leo Burnett Dubai Art Director
Guido Mercati Leo Burnett Dubai Regional Social and Digital Director
Rasha El Ghoussaini ARC Dubai Group Communications Director
Raja Sowan ARC Dubai Managing Director MEA
Dev Vaswani Milkshake Producer Producer
Sami Moutran Memac Ogilvy Public Relations Dubai Public Relations Director
Jai Tolani Memac Ogilvy Public Relations Dubai Public Relations Group Account Director
Lara Mneimneh Memac Ogilvy Public Relations Dubai Public Relations Senior Account Executive
Ejaz Mahmood Memac Ogilvy Public Relations Dubai Public Relations Account Executive
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