| Brand | MARS |
| Product/Service | SNICKERS |
| Entrant | IMPACT BBDO Dubai, UNITED ARAB EMIRATES |
| Category | Fast Moving Consumer Goods |
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Idea Creation
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IMPACT BBDO Dubai, UNITED ARAB EMIRATES
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Production
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GOOD PEOPLE Beirut, LEBANON
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Additional Company
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LIZARD VFX Cairo, EGYPT
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Additional Company 2
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SERENA Dubai, UNITED ARAB EMIRATES
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Additional Company 3
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MANGO JAM STUDIO DUBAI, UNITED ARAB EMIRATES
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Brief Explanation
The film features an irate wrestler driving a school bus full of children. As well as the children testing his patience, everything and anyone who crosses his path gets on his nerves – sending him into an ever mounting rage. Whilst watching this unfold, the viewer has the opportunity to also actively participate. By using the pause button they can help “catch” a Snickers for the hungry character and turn him back to his normal, bus-driver self.
A constant flow of Snickers run across the bottom of the screen from right to left, passing the Wrestler’s constantly outstretched open hand. If the viewer manages to time the pause perfectly when the bar passes his hand, they discover a still-image of his normal self.
Credits
| Fadi Yaish |
Impact BBDO Dubai |
Executive Creative Director |
| Jamie Kennaway |
Impact BBDO Dubai |
Creative Director |
| Steve De Lange |
Impact BBDO Dubai |
Creative Director |
| Dio Santos |
Impact BBDO Dubai |
Associate Creative Director |
| James Elgie |
Impact BBDO Dubai |
Motion Graphics Lead |
| Joris Bosdriesz |
Impact BBDO Dubai |
Editor |
| Anju Purushot |
Impact BBDO Dubai |
Senior Producer |
| Ann Geleen Amparado |
Impact BBDO Dubai |
Post Producer |
| Samantha Stuart-Palmer |
Impact BBDO Dubai |
General Manager |
| Frances McCabe |
Impact BBDO Dubai |
Regional Account Director |
| Lina Ghulam |
Impact BBDO Dubai |
Senior Account Manager |
| Maged Nassar |
Good People |
Director |
| Michel Abou Zeid |
Good People |
Executive Producer |
| Pierre Mouarkesh |
Good People |
DOP |
Links
Social Media URL