2017 Winners & Shortlists

ROCKSTAR

BrandMARS
Product/ServiceSNICKERS
EntrantIMPACT BBDO Dubai, UNITED ARAB EMIRATES
CategoryFast Moving Consumer Goods
Idea Creation IMPACT BBDO Dubai, UNITED ARAB EMIRATES
Production GOOD PEOPLE Beirut, LEBANON
Additional Company LIZARD VFX Cairo, EGYPT
Additional Company 2 SERENA Dubai, UNITED ARAB EMIRATES
Additional Company 3 MANGO JAM STUDIO DUBAI, UNITED ARAB EMIRATES

Brief Explanation

The film features an irate wrestler driving a school bus full of children. As well as the children testing his patience, everything and anyone who crosses his path gets on his nerves – sending him into an ever mounting rage. Whilst watching this unfold, the viewer has the opportunity to also actively participate. By using the pause button they can help “catch” a Snickers for the hungry character and turn him back to his normal, bus-driver self. A constant flow of Snickers run across the bottom of the screen from right to left, passing the Wrestler’s constantly outstretched open hand. If the viewer manages to time the pause perfectly when the bar passes his hand, they discover a still-image of his normal self.

Credits

Name Company Role
Fadi Yaish Impact BBDO Dubai Executive Creative Director
Jamie Kennaway Impact BBDO Dubai Creative Director
Steve De Lange Impact BBDO Dubai Creative Director
Dio Santos Impact BBDO Dubai Associate Creative Director
James Elgie Impact BBDO Dubai Motion Graphics Lead
Joris Bosdriesz Impact BBDO Dubai Editor
Anju Purushot Impact BBDO Dubai Senior Producer
Ann Geleen Amparado Impact BBDO Dubai Post Producer
Samantha Stuart-Palmer Impact BBDO Dubai General Manager
Frances McCabe Impact BBDO Dubai Regional Account Director
Lina Ghulam Impact BBDO Dubai Senior Account Manager
Maged Nassar Good People Director
Michel Abou Zeid Good People Executive Producer
Pierre Mouarkesh Good People DOP
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