2017 Winners & Shortlists

PERFUME

Short List
BrandVISA
Product/ServiceVISA PREPAID GIFT CARDS
EntrantIMPACT BBDO Dubai, UNITED ARAB EMIRATES
CategoryFinancial & Business Products & Services, Commercial Public Services
Idea Creation IMPACT BBDO Dubai, UNITED ARAB EMIRATES
Production IMPACT BBDO Dubai, UNITED ARAB EMIRATES
Additional Company EARDRUM Sydney, AUSTRALIA

Brief Explanation

Visa wanted to promote their Gift Card in time for Valentine’s Day. The problem was, people would rather keep on giving (and receiving) flowers, teddy bears and perfumes year after year than opt for our gift card, which allows the recipient to purchase anything their heart desires from any store around the globe that saya ‘Visa Accepted’. Research showed us that there was more to each of those three cliché gifts than what people knew of. Our campaign revealed the dirty truths behind them. In an entertaining way, we managed to shock people into realisation and even agree that we were right – The Visa Gift Card is truly a better gift than flowers, teddy bears or perfumes.

Credits

Name Company Role
Fadi Yaish Impact BBDO Dubai Executive Creative Director
Alok Mohan Impact BBDO Dubai Creative Director
James Elgie Impact BBDO Dubai Director
James Elgie Impact BBDO Dubai Director
Anju Purushot Impact BBDO Dubai Senior Producer
Joris Bosdriesz Impact BBDO Dubai Director
Rajaa Chami Impact BBDO Dubai Producer
Ann Geleen Amparado Impact BBDO Dubai Post Producer
Colin Farmer Impact BBDO Dubai General Manager
Peter Zagalsky Impact BBDO Dubai Regional Account Director
Joris Bosdriesz Impact BBDO Dubai Editor
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