2017 Winners & Shortlists

ROLAND GARROS

Silver Campaign
BrandEMIRATES GROUP
Product/ServiceDNATA TRAVEL
EntrantTBWA\RAAD Dubai, UNITED ARAB EMIRATES
2 of 4 Campaign
CategoryTravel, Transport & Leisure
Idea Creation TBWA\RAAD Dubai, UNITED ARAB EMIRATES
Media Placement OMD Dubai, UNITED ARAB EMIRATES
Production GOOD PEOPLE Beirut, LEBANON

Brief Explanation

We see a woman using a VR set, as we discover she is at Roland Garros in Paris. Of course she looks pretty stupid doing it. Because, it's better to actually be there.

Credits

Name Company Role
Walid Kanaan TBWA\RAAD Chief Creative Officer
Fouad Abdel Malak TBWA\RAAD Executive Creative Director
Manuel Borde TBWA\RAAD Creative Director
Gabriel Gama TBWA\RAAD Art Director
Guilherme Grossi TBWA\RAAD Copywriter
Joe Lahham TBWA\RAAD Head of Client Services
Monisha Mirchandani TBWA/RAAD Account Director
Heba Younes TBWA/RAAD Account Executive
Rouba Asmar TBWA/RAAD Head of Production
Oswaldo Sa TBWA/RAAD Art Director
Ali Ali Good People Director
Michel Abou Zeid Good People Executive Producer
Pierre Mouarkech Good People DOP
Amr Rabee Good People Editor
Karim Mira Good People Grading
Lizard Cairo Good People Online
Hosny Ali Good People Sound Designer