Brand | PEPSI |
Product/Service | PEPSI |
Entrant | BBDO PAKISTAN Lahore, PAKISTAN |
Category | Viral Film |
Idea Creation
|
BBDO PAKISTAN Lahore, PAKISTAN
|
Production
|
THEATRICA PRODUCTIONS Lahore, PAKISTAN
|
Brief Explanation
What starts out as a regular street cricket game in the old part of Lahore city, turns into a fantastic digital game. We open on a group of young Pakistani men playing cricket on the street, when they are joined by Shoaib Malik, ex-captain of the Pakistan Cricket Team, who himself grew up playing on the streets.
Shoaib prompts his team to activate a digital form of the sport: Pinball cricket, which generates digital hotspots and projection mapping. The teams interact with and play with this new amalgamation of the real and the digital world, until Shoaib himself ends the game by achieving a seemingly impossible score.
Credits
Ali Rez |
Impact BBDO |
Regional Creative Director |
Assam Khalid |
BBDO Pakistan |
Strategic Planning Director / Creative Director |
Faisal Durrani |
BBDO Pakistan |
General Manager |
Aamna Rahim |
BBDO Pakistan |
Senior Creative Manager |
Jamayal Tanweer |
BBDO Pakistan |
Digital Business Director |
Moiz Khan |
BBDO Pakistan |
Digital Creative Group Head |
Shahzaib Hussain |
BBDO Pakistan |
Art Director |
Mohammad Ali |
BBDO Pakistan |
Account Manager |
Alize Munir |
BBDO Pakistan |
Community Manager |
Ahmad Zafar |
BBDO Pakistan |
Graphic Designer |
Tania Umar |
BBDO Pakistan |
Content Writer |
Links
Video URL