2017 Winners & Shortlists

PINBALL CRICKET

BrandPEPSI
Product/ServicePEPSI
EntrantBBDO PAKISTAN Lahore, PAKISTAN
CategoryViral Film
Idea Creation BBDO PAKISTAN Lahore, PAKISTAN
Production THEATRICA PRODUCTIONS Lahore, PAKISTAN

Brief Explanation

What starts out as a regular street cricket game in the old part of Lahore city, turns into a fantastic digital game. We open on a group of young Pakistani men playing cricket on the street, when they are joined by Shoaib Malik, ex-captain of the Pakistan Cricket Team, who himself grew up playing on the streets. Shoaib prompts his team to activate a digital form of the sport: Pinball cricket, which generates digital hotspots and projection mapping. The teams interact with and play with this new amalgamation of the real and the digital world, until Shoaib himself ends the game by achieving a seemingly impossible score.

Credits

Name Company Role
Ali Rez Impact BBDO Regional Creative Director
Assam Khalid BBDO Pakistan Strategic Planning Director / Creative Director
Faisal Durrani BBDO Pakistan General Manager
Aamna Rahim BBDO Pakistan Senior Creative Manager
Jamayal Tanweer BBDO Pakistan Digital Business Director
Moiz Khan BBDO Pakistan Digital Creative Group Head
Shahzaib Hussain BBDO Pakistan Art Director
Mohammad Ali BBDO Pakistan Account Manager
Alize Munir BBDO Pakistan Community Manager
Ahmad Zafar BBDO Pakistan Graphic Designer
Tania Umar BBDO Pakistan Content Writer
Links
Video URL