Brand | UN WOMEN PAKISTAN |
Product/Service | WOMEN'S EMPOWERMENT |
Entrant | BBDO PAKISTAN Lahore, PAKISTAN |
Category | Charities, Public Health & Safety, Public Awareness Messages |
Idea Creation
|
BBDO PAKISTAN Lahore, PAKISTAN
|
Media Placement
|
BBDO PAKISTAN Lahore, PAKISTAN
|
PR
|
BBDO PAKISTAN Lahore, PAKISTAN
|
Production
|
AZAD FILMS Karachi, PAKISTAN
|
Brief Explanation
For the first time, an anti-domestic violence film urges men to beat women. But at things they are good at.
What starts in our film looking like a submissive retreat turns out to be an emphatic challenge aimed at Pakistani men and their beliefs: contrary to the men's perception, women are not weak, and they have achieved great things.
We showcase each powerful woman with the script not only building on her strength, but relating it to a different form of abuse. A singer challenges verbal abuse, saying “Beat with me your voice”, the female football team captain challenges physical abuse saying “Beat me with your feet”.
The film features a child chess champion, a boxing champion from one of the most violent neighborhoods in Karachi, a Pakistani climber who has conquered Everest, the fastest woman in South Asia, and ultimately ending with the UN ambassador proclaiming "I'm unbeatable."
Credits
Ali Rez |
Impact BBDO |
Regional Creative Director |
Assam Khalid |
BBDO Pakistan |
Strategic Planning Director / Creative Director |
Faisal Durrani |
BBDO Pakistan |
General Manager |
Hira Mohibullah |
BBDO Pakistan |
Associate Creative Director |
Huma Mobin |
BBDO Pakistan |
Creative Manager |
Aamna Rahim |
BBDO Pakistan |
Senior Creative Manager |
Haroon Rashid |
BBDO Pakistan |
Senior Art Director |
Haseeb Akram |
BBDO Pakistan |
Art Director |
Idrees Hussain |
BBDO Pakistan |
Client Services |
Jamayal Tanweer |
BBDO Pakistan |
Digital Business Director |
Moiz Khan |
BBDO Pakistan |
Digital Creative Group Head |
Shahzaib Hussain |
BBDO Pakistan |
Art Director |
Insiya Syed |
Insiya Syed |
Photographer |
Mian Aleem Ali |
BBDO Pakistan |
Production design |
Zohaib Kazi |
Zohaib Kazi |
Producer |
Natasha Ejaz |
Audio DNA |
Music Director |
Atif Pasha |
BBDO Pakistan |
Production Manager |
Jami Moor |
Azadfilm company |
Director |
Mo Azmi |
Azadfilm company |
Director of Photography |
Saima Moor |
Azadfilm company |
Associate Director |
Jafar Kazmi |
Azadfilm company |
Assistant Director |
Zain |
Azadfilm company |
Production Design |
Ali Khan |
Azadfilm company |
Musician |
Sourath Behan |
Azadfilm company |
Editor |
Mariam Azmi |
Azadfilm company |
Wardrobe |
Ehsun Farooqi |
Azadfilm company |
Projection/Animation |
Maram and Aabroo |
Maram and Aabroo Salon |
Make Up |
Nabila |
Nabila's |
Make Up |
Maida Azmat |
Independent |
PR Co-ordinator |
Links
Social Media URL