2017 Winners & Shortlists

KITKAT HAVE A BREAK

BrandNESTLÉ
Product/ServiceKITKAT
EntrantJ. WALTER THOMPSON CAIRO, EGYPT
CategoryFast Moving Consumer Goods
Idea Creation J. WALTER THOMPSON CAIRO, EGYPT
Media Placement ZENITH Cairo, EGYPT
Production BIGFOOT FILMS Cairo, EGYPT

Brief Explanation

Introducing the concept of micro Kitkat breaks that can be taken anywhere and everywhere. Leading the way to a more productive post break outcome. Thus, Establishing the idea of “All good things happen after a good break”. The idea was brought to life using situation where heroes had to continuously come up with solutions to the situations they are facing. But not without taking a KitKat break before each try, ultimately leading to a final solution that satisfies all. Fortifying the claim that a good Kitkat break is always followed with a good idea/outcome/ solution.

Credits

Name Company Role
Amr Hadad J. Walter Thompson Cairo Creative Director
Ahmad Elrefaey J.Walter Thompson Cairo Senior Copy Writer
Mohamed Abdelaal J.Walter Thompson Cairo Art Director
Eslam Hossam J.Walter Thompson Cairo Senior Copy writer
Farida El Khatib J.Walter Thompson Cairo Account Manager
Salma Hamouda J.Walter Thompson Cairo Account Director
Mayar Makhlouf J.Walter Thompson Cairo TV Producer
Diana George J.Walter Thompson Cairo Senior Planner
Mai Azmy J.Walter Thompson Cairo Managing Director
Maged Nassar Freelance Director
Pierre Mouarkech Freelance Director Photography
Nada Adel Freelance Stylist
Wael Alaa Freelance Music Composer
Karim Mira Lizard VFX Colorist
Amr Rabea Lizard VFX Editor
Hosny Ali The Garage Studio Sound Engineer