| Brand | NESTLÉ |
| Product/Service | KITKAT |
| Entrant | J. WALTER THOMPSON CAIRO, EGYPT |
| Category | Fast Moving Consumer Goods |
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Idea Creation
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J. WALTER THOMPSON CAIRO, EGYPT
|
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Media Placement
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ZENITH Cairo, EGYPT
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Production
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BIGFOOT FILMS Cairo, EGYPT
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Brief Explanation
Introducing the concept of micro Kitkat breaks that can be taken anywhere and everywhere. Leading the way to a more productive post break outcome. Thus, Establishing the idea of “All good things happen after a good break”.
The idea was brought to life using situation where heroes had to continuously come up with solutions to the situations they are facing. But not without taking a KitKat break before each try, ultimately leading to a final solution that satisfies all. Fortifying the claim that a good Kitkat break is always followed with a good idea/outcome/ solution.
Credits
| Amr Hadad |
J. Walter Thompson Cairo |
Creative Director |
| Ahmad Elrefaey |
J.Walter Thompson Cairo |
Senior Copy Writer |
| Mohamed Abdelaal |
J.Walter Thompson Cairo |
Art Director |
| Eslam Hossam |
J.Walter Thompson Cairo |
Senior Copy writer |
| Farida El Khatib |
J.Walter Thompson Cairo |
Account Manager |
| Salma Hamouda |
J.Walter Thompson Cairo |
Account Director |
| Mayar Makhlouf |
J.Walter Thompson Cairo |
TV Producer |
| Diana George |
J.Walter Thompson Cairo |
Senior Planner |
| Mai Azmy |
J.Walter Thompson Cairo |
Managing Director |
| Maged Nassar |
Freelance |
Director |
| Pierre Mouarkech |
Freelance |
Director Photography |
| Nada Adel |
Freelance |
Stylist |
| Wael Alaa |
Freelance |
Music Composer |
| Karim Mira |
Lizard VFX |
Colorist |
| Amr Rabea |
Lizard VFX |
Editor |
| Hosny Ali |
The Garage Studio |
Sound Engineer |