2017 Winners & Shortlists

CUT IT SHORT

BrandSAMSUNG
Product/ServiceE-COMMERCE WEBSITE
EntrantLEO BURNETT JORDAN Amman, JORDAN
CategoryDurable Consumer Goods, including Cars
Idea Creation LEO BURNETT JORDAN Amman, JORDAN
Media Placement VIVAKI Beirut, LEBANON
Production FLUID PRODUCTIONS Amman, JORDAN

Brief Explanation

The film starts with a typical scene of a wife questioning her husband on a task he was supposed to do. The husband then starts telling his wife a never ending story of the most absurd obstacles he encountered during the day that prevented him to buy the microwave she’s been so desperately waiting for: from his sister’s kids he had to pick up from school, to the tow truck he had to bribe to take back his car, to the donkey that blocked his way, the husband goes on and on to justify him coming back home without a microwave. Finally, the irritated wife asks her husband to cut it short! And the movie ends with a panel inviting people to cut it short with the new Samsung e-commence website and do all their shopping online.

Credits

Name Company Role
Bechara Mouzannar Leo Burnett Chief Creative Officer
Malek Ghorayeb Leo Burnett Executive Creative Director
Sary Najjar Leo Burnett Creative Director
Aram Taminian Leo Burnett Associate Creative Director
Ayyoub Tams Leo Burnett Arabic Copywriter
Joelle Jammal Leo Burnett Managing Director
Samar Majali Leo Burnett Social Media Manager
Siba Zada Leo Burnett Community Manager
Links
Video URL