Brand | SAMSUNG |
Product/Service | E-COMMERCE WEBSITE |
Entrant | LEO BURNETT JORDAN Amman, JORDAN |
Category | Durable Consumer Goods, including Cars |
Idea Creation
|
LEO BURNETT JORDAN Amman, JORDAN
|
Media Placement
|
VIVAKI Beirut, LEBANON
|
Production
|
FLUID PRODUCTIONS Amman, JORDAN
|
Brief Explanation
The film starts with a typical scene of a wife questioning her husband on a task he was supposed to do. The husband then starts telling his wife a never ending story of the most absurd obstacles he encountered during the day that prevented him to buy the microwave she’s been so desperately waiting for: from his sister’s kids he had to pick up from school, to the tow truck he had to bribe to take back his car, to the donkey that blocked his way, the husband goes on and on to justify him coming back home without a microwave. Finally, the irritated wife asks her husband to cut it short! And the movie ends with a panel inviting people to cut it short with the new Samsung e-commence website and do all their shopping online.
Credits
Bechara Mouzannar |
Leo Burnett |
Chief Creative Officer |
Malek Ghorayeb |
Leo Burnett |
Executive Creative Director |
Sary Najjar |
Leo Burnett |
Creative Director |
Aram Taminian |
Leo Burnett |
Associate Creative Director |
Ayyoub Tams |
Leo Burnett |
Arabic Copywriter |
Joelle Jammal |
Leo Burnett |
Managing Director |
Samar Majali |
Leo Burnett |
Social Media Manager |
Siba Zada |
Leo Burnett |
Community Manager |
Links
Video URL