Dubai Lynx 2023

WOMAN MEETS WHEELS

Brand	HSBC
Product/Service	RETAIL BANKING WEALTH MANAGEMENT
Entrant	J. WALTER THOMPSON DUBAI, UNITED ARAB EMIRATES
Category	Financial Products & Services
Idea Creation	J. WALTER THOMPSON DUBAI, UNITED ARAB EMIRATES
Media Placement	MINDSHARE DUBAI, UNITED ARAB EMIRATES
Production	MAGNET Dubai, UNITED ARAB EMIRATES
Production 2	KEY 66 Cairo, EGYPT

Brief Explanation

The campaign launch film follows a young woman as she ambitiously cycles around the world, living her adventure come true. Each frame of her journey showcases a myriad of emotions, from joy and pain, to determination and peace. The surprise revelations towards the end is a powerful reminder that wherever we want to be and whatever we want to achieve, starts with that one, all-important decision.The film was created to launch the #OneStepCloser global product platform for HSBC.

Credits

Name	Company	Role
Akhilesh Bagri	J. Walter Thompson, Dubai	Creative Director
Anirudh Shiva	J. Walter Thompson, Dubai	Copywriter
Marco Bezerra	J. Walter Thompson	Executive Creative Director
Mohammed Sabry	J. Walter Thompson	Managing Director
Heather McDonald	J. Walter Thompson, Dubai	Head of Production
Chafic Haddad	J. Walter Thompson Dubai	Chief Creative Operations Officer
Ramsey Naja	J. Walter Thompson, MENA	Chief Creative Officer
Aly Seifelnasr	J. Walter Thompson, Dubai	Senior Producer
Max Elbo	J. Walter Thompson, Dubai	Creative
Anirudh Shiva	J. Walter Thompson, Dubai	Copywriter
Carine Howayek	J. Walter Thompson, Dubai	Art Director
Nermine Barrada	J. Walter Thompson, Dubai	Business Director
Namal Siddiqui	J. Walter Thompson, Dubai	Account Manager
Nabil Elkourdy	J. Walter Thompson, Dubai	Account Executive
Helina Asefa	J. Walter Thompson, Dubai	Planning Director
Gautam Wadher	J. Walter Thompson, Dubai	Creative Director
Mark Middlewick	Freelancer	Director
James Adey	Freelancer	DOP
Thomas Simon	Freelancer	DOP

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2017 Winners & Shortlists

WOMAN MEETS WHEELS

Brief Explanation

Credits