Winners & Shortlists

2017 Winners & Shortlists

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FLAWLESSNESS

Short List
BrandENTI.MA
Product/ServiceFASHION AND LIFESTYLE ONLINE MAGAZINE
EntrantJ. WALTER THOMPSON Casablanca, MOROCCO
CategoryViral Film
Idea Creation J. WALTER THOMPSON Casablanca, MOROCCO
Media Placement J. WALTER THOMPSON Casablanca, MOROCCO
PR J. WALTER THOMPSON Casablanca, MOROCCO
Production J. WALTER THOMPSON Casablanca, MOROCCO

Brief Explanation

A young woman slowly removes makeup from her face. What seems like a guide for women on how to remove makeup gradually turns into a more sinister message. Her removal techniques reveal scars of domestic violence. The call to action is a direct response to Moroccan state-owned 2M TV’s segment showing women how to cover their abuse marks with makeup.

Credits

Name Company Role
Ramsey Naja J. Walter Thompson Chief Creative Officer
Chafic Haddad J. Walter Thompson Chief Creative Officer
Mohamed Oudaha J. Walter Thompson Casablanca Creative Director
Hazem Kaddour J. Walter Thompson Casablanca Managing Director
Marouane El Hanafi J. Walter Thompson Casablanca Associate Creative Director
Dina F. Benbrahim J. Walter Thompson Casablanca Copywriter
Yasmine Loukmari J. Walter Thompson Casablanca Art Director
Simon Raffaghello Raffaghello's Senior Copywriter
Sarah Bencherqi J.Walter Thompson Casablanca Account Manager
Sophia Tazi J.Walter Thompson Casablanca Account Executive
Houda Moulki J.Walter Thompson Casablanca Account Executive
Yasmine Loukmari J.Walter Thompson Casablanca Art Director
Achraf Falah J.Walter Thompson Casablanca Graphic Designer
Samir Abouzakaria J.Walter Thompson Casablanca Graphic Designer
Younes Messoude J.Walter Thompson Casablanca Graphic Designer
Hind Chaouat Hind Chaouat Communication Film Director
Alena Tounzi Moroccan Make up Academy Make up specialist
Yassine Allouchi Moroccan Make up Academy Make up Specialist
Samuel Anajjar Moroccan Make up Academy Make up specialist
Mohammed Chrouro Mohammed Chrouro Production Post production
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