2017 Winners & Shortlists

SILENCE IS ACCEPTANCE.

BrandALWALEED PHILANTHROPIES
Product/ServiceNGO
EntrantBOLD AGENCY Riyadh, SAUDI ARABIA
CategoryCharities, Public Health & Safety, Public Awareness Messages
Idea Creation BOLD AGENCY Riyadh, SAUDI ARABIA
Media Placement BOLD AGENCY Riyadh, SAUDI ARABIA

Brief Explanation

A woman faces the camera as she silently endures, and accepts the pain, fear and humiliation associated with domestic abuse conveying the message that her silence is an acceptance of the abuse. We didn’t film a violence scene, but rather extraordinary violence moments. And think it goes without saying, each of these vignettes is realized as both an instantly activated & 100% readable scene. An unexpected situation astounds the viewer’s attention with maximum, This-is-happening-now! Immediacy. We purposefully chose to not film scenes of overt violence but rather portray a history of violence through both haunting sound design and by showing vestiges of the abuse in her face. Each of these vignettes is designed as both a powerfully activated and instantly readable scene. The result was an unexpected scenario that holds the viewer’s attention captive to great effect with larger-than-life Immediacy.

Credits

Name Company Role
Abeer Alessa Bold Agency Co-Founder, General Manager
Mohamad Baalbaki Bold Agency Co-Founder, Executive Creative Director
Ziad Abou Rjeily Bold Agency Creative Technology Director
Rashad Moglbay Bold Agency Planning Director
Yazeed AlHayef Bold Agency Account Manager
Christine Helal Bold Agency Account Executive
Aljoharah Alrasheed Bold Agency Senior Art Director
Abdullah Alobodi Bold Agency Senior Copywriter
Joyce Abou Rjeily Bold Agency Web Developer
Tajammul Khan Bold Agency Graphic Designer
Mohammed Hassan Bold Agency 3D artist
Sara Balghonaim Alwaleed Philanthropies Media & Communications Officer Global Initiatives
Shahad Almufti Alwaleed Philanthropies Media & Communications Officer Local Initiatives
Links
Video URL