Brand | ALWALEED PHILANTHROPIES |
Product/Service | NGO |
Entrant | BOLD AGENCY Riyadh, SAUDI ARABIA |
Category | Charities, Public Health & Safety, Public Awareness Messages |
Idea Creation
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BOLD AGENCY Riyadh, SAUDI ARABIA
|
Media Placement
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BOLD AGENCY Riyadh, SAUDI ARABIA
|
Brief Explanation
A woman faces the camera as she silently endures, and accepts the pain, fear and humiliation associated with domestic abuse conveying the message that her silence is an acceptance of the abuse.
We didn’t film a violence scene, but rather extraordinary violence moments. And think it goes without saying, each of these vignettes is realized as both an instantly activated & 100% readable scene. An unexpected situation astounds the viewer’s attention with maximum, This-is-happening-now! Immediacy.
We purposefully chose to not film scenes of overt violence but rather portray a history of violence through both haunting sound design and by showing vestiges of the abuse in her face.
Each of these vignettes is designed as both a powerfully activated and instantly readable scene. The result was an unexpected scenario that holds the viewer’s attention captive to great effect with larger-than-life Immediacy.
Credits
Abeer Alessa |
Bold Agency |
Co-Founder, General Manager |
Mohamad Baalbaki |
Bold Agency |
Co-Founder, Executive Creative Director |
Ziad Abou Rjeily |
Bold Agency |
Creative Technology Director |
Rashad Moglbay |
Bold Agency |
Planning Director |
Yazeed AlHayef |
Bold Agency |
Account Manager |
Christine Helal |
Bold Agency |
Account Executive |
Aljoharah Alrasheed |
Bold Agency |
Senior Art Director |
Abdullah Alobodi |
Bold Agency |
Senior Copywriter |
Joyce Abou Rjeily |
Bold Agency |
Web Developer |
Tajammul Khan |
Bold Agency |
Graphic Designer |
Mohammed Hassan |
Bold Agency |
3D artist |
Sara Balghonaim |
Alwaleed Philanthropies |
Media & Communications Officer Global Initiatives |
Shahad Almufti |
Alwaleed Philanthropies |
Media & Communications Officer Local Initiatives |
Links
Video URL