| Brand | JOTUN POWDER COATINGS |
| Product/Service | THE WOODSPIRATION COLLECTION |
| Entrant | NOMADS Dubai, UNITED ARAB EMIRATES |
| Category | Financial & Business Products & Services, Commercial Public Services |
|
Idea Creation
|
NOMADS Dubai, UNITED ARAB EMIRATES
|
|
Production
|
MAGNET Dubai, UNITED ARAB EMIRATES
|
Brief Explanation
To convince architects of the aesthetic qualities of their powder coating with wood look, Jotun built a replica of wooden benchmark - the first aluminium sauna. The film in ‘How It’s Made’ style documents the design challenge, while highlighting the Jotun products and processes. Developed as a B2B film, the video then takes the audience to the middle of the Dubai desert to prove that these effects combine the beauty of real wood with the durability that Dubai weather demands.
Credits
| Richard Hol |
Nomads |
Executive Creative Director |
| Adam Fierman |
Nomads |
Associate Creative Director |
| Alex Paquin |
Nomads |
Managing Director |
| Mani Du Plessis |
Nomads |
Account Director |
| Bridget Weber |
Nomads |
Account Director |
| Thomas Opara |
Nomads |
Account Manager |
Links
Video URL