Charities, Public Health & Safety, Public Awareness Messages
Idea Creation
IMPACT BBDO Beirut, LEBANON
Production
WONDERFUL PRODUCTIONS Beirut, LEBANON
Brief Explanation
Film opens on a grieving family who have just lost their child. Camera cuts to show an undertaker walking into the house to the sound of loud screaming. Condolences are taking place as family members surround the sorrowful mother. The father follows the undertaker into the kitchen and has to face the harsh reality of arranging his young son’s funeral as the undertaker explains the various options from coffins to catering. Once the arrangements are agreed upon a super appears and explains that the cost involved in arranging the funeral of a young child who died from congenital heart disease is equal to cost of the operation that would have saved his life for good. The copy closes on the call to action: ‘Donate, before it’s too late’ as the Brave Heart Fund donation line appears on screen.