2017 Winners & Shortlists

AN AFTERNOON WITH THE UNDERTAKER

BrandBRAVE HEART FUND
Product/ServiceAWARENESS / CALL FOR DONATION
EntrantIMPACT BBDO Beirut, LEBANON
CategoryCharities & Appeals
Idea Creation IMPACT BBDO Beirut, LEBANON
Production WONDERFUL PRODUCTIONS Beirut, LEBANON

Brief Explanation

We walk into the living of grieving family who have just lost their child. Condolences are taking place as family members surround the sorrowful mother. In the adjacent room, the father has to face the harsh reality of arranging his young son’s funeral as the planner explains the various options from coffins to catering. Once the arrangements are agreed upon a super appears and explains that the cost involved in arranging the funeral of a young child who died from congenital heart disease is equal to cost of the operation that would have saved his life for good. The copy closes on the call to action: ‘Donate, before it’s too late’ as the Brave Heart Fund donation line appears on screen.

Credits

Name Company Role
ANGELO EL CHAMI IMPACT BBDO BEIRUT SENIOR CREATIVE DIRECTOR
GEORGES KYRILLOS IMPACT BBDO BEIRUT CREATIVE DIRECTOR
CHRIS JABRE IMPACT BBDO BEIRUT DIGITAL CREATIVE DIRECTOR
MOHAMED MOKADDEM IMPACT BBDO BEIRUT COPYWRITER
RAWAD KEYROUZ IMPACT BBDO BEIRUT AGENCY PRODUCER
JAD AOUAD FREELANCER DIRECTOR
FADI KASSEM FREELANCER CINEMATOGRAPHER
PAUL SABBAGH WONDERFUL PRODUCTIONS EXECUTIVE PRODUCER
RYTTA MEZHER WONDERFUL PRODUCTIONS PRODUCER